name
Kalitko Svetlana Alekseevna
Scholastic degree
•
Academic rank
associated professor
Honorary rank
—
Organization, job position
• Kuban State Agrarian University
кафедра управления и маркетинга
доцент
Research interests
управление рисками, маркетинг, управление персоналом.
Web site url
—
Current rating (overall rating of articles)
0
TOP5 co-authors
Articles count: 13
Сформировать список работ, опубликованных в Научном журнале КубГАУ
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Description
The main indicators of the state of the dairy industry of the Krasnodar region are given. The results of the marketing research of consumers of the dairy products market of the Krasnodar region are considered. The article reveals reasons for dairy products appeal, reasons for rejection of dairy products, distribution channel structure, consumer preferences for types of dairy products, the frequency of purchase, the level of consumer satisfaction by dairy products range, consumer preferences for manufacturers of dairy products, consumer opinion about the price and quality of dairy products, characteristics of consumers portrait by sex, age, education, occupation, place of residence. The necessity of diversification of activities of agricultural producers, which is a process of allocating funds to be invested between different objects of investment that are not directly linked is substantiated. The possibility of processing of milk by agricultural producers of the Krasnodar region to meet the basic needs of the population and guests of the Krasnodar region and the further formation and development of the market of dairy products in the region is pointed out. The investment project for construction of a dairy plant is presented and the prospect of its implementation and compliance with consumer preferences is considered. Negative trends in the dairy market are noted. The prospects of development of the dairy products market of the Krasnodar region are indicated
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USE OF INFORMATION TECHNOLOGIES FOR RISK ASSESSMENT
Description
The article reviews possibilities of application of information technologies to assess the risks. It also presents the results of a software module for the assessment of business risks
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ENSURING ECONOMIC SECURITY OF THE HIGHER EDUCATION SYSTEM IN THE RUSSIAN FEDERATION
Description
The article focuses on the proposals of improving the efficiency of economic security of the system of higher education in Russia
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Description
The analysis of the development of the Russian market of means of plant protection was made. It was established that the companies-vendor of means of plant protection in Russia have a wide range of output products and extensive application areas. The leaders of the national market of products of plant protection among domestic and foreign manufacturers were identified. The condition of the production and the structure of the Russian market of rice in 2001-2013years were analyzed. The measures of government support provided for rice farmers by "program of state support of agricultural development and market’s regulation of agricultural products, raw materials and food for 2013-2020", were characterized. The analysis of the existing systems of protection of rice showed that the rice farmers have the potential of production to increase yields. Remedies for the seeds protection, controlling diseases (fungicides) and pests (insecticides) are used very rarely in the system of rice protection. A segmentation of the herbicide market in the Krasnodar region was made. The advantages of the new herbicide called "CITADEL 25" of the Singenta company, the world leader in the market of means of protection of plants, for increasing profitability of cultivation of rice were characterized. The reaction of clients to the price offer of the main herbicides for protection of rice was studied. By results of research the card of values of clients and their preferences was made. The experience of the “Singenta” company in use of the integrated marketing communications for change of values of producers of rice in the Russian Federation is given
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Description
The article presents the experience in the implementation of competence-based approach in the preparation of Masters in Management in Kuban State Agrarian University
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THE IMPROVING OF ASSORTMENT BY «BUMFA GROUP» IN CHERKESSK
Description
The article presents and analyzes the assortment of "Bumfa Group" with the methods of ABC analysis, XYZ-analysis. It gives the description of the goods offered by the organization, its customers and its main competitors. The profile of competitive advantages and disadvantages is compiled. It presents the results of marketing research of consumers acquiring products offered by LLC "Bumfa Group" - the goods in terms of popularity, the factors influencing the decision to purchase, customers’ satisfaction in price, packaging and product quality, the results of customers’choice of new products to update the assortment, customers’ satisfaction in volume of incoming advertising information about the products of "Bumfa Group." The necessity to optimize the assortment of the organization is founded. To achieve this aim we developed a project to introduce new products in the range of goods - wet wipes for office equipment. The characteristics of the new product, the production plan and performance indicators of the project are supplied
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STATUS AND DEVELOPMENT TRENDS OF THE RUSSIAN INVESTMENT MARKET
Description
The factors influencing the sources and the methods of financing investment projects are described: goals, technological features of business, cycles of internal and external financial flows, the general situation on the market, types of risks and methods of managing them, the level of an investor's competence. The classification of sources of financing of investment projects is indicated according to own and attracted, internal and external characteristics. We have reflected the composition of: – own sources of financing: net profit of an economic entity; depreciation deductions; charity donations and other contributions; funds received from insurance companies; other savings – attracted funds: state, budget, debt, bank, venture financing of investment projects. The list of sources of financing on internal and external sources of financing of investment projects is given: 1. Internal own resources: financial and material reserves of the company in the form of special funds, accounts or assets under special management status; Financial assets that make up the depreciation fund of deductions for the reproduction of the capital base. 2. External investment resources: credit resources; issuing assets; cession of a part or share of ownership, decision–making, control over certain business processes; intellectual resources; tax preferences (vacations); public fund–raising (such as projects based on the use of the «crowd funding» system). The volume of direct foreign investments in the Russian Federation from 2006 to 2016 has been analyzed. The modern factors and the reasons influencing investment activity in the Russian economy are noted. Prospects for the development of the Russian economy until 2030 are considered
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THE STATE OF THE POULTRY PRODUCTION MARKET IN THE KRASNODAR REGION
Description
The article presents the results of the marketing research of consumers and consumer preferences that affect the formation of the market of poultry products in the Krasnodar region. We have shown a composition of market participants of poultry products: agricultural organizations, private households, small farms; trade and procurement enterprises and their associations, consumers' organizations; processing plants; enterprises and organizations of industrial infrastructure (production and technical, combined feed, transport, construction, and others); organization of the market infrastructure (credit, marketing audit, insurance, wholesale and retail, information and commercial centers, exchanges, wholesale markets, other forming distribution and logistics system). Using the results of market segmentation, companies can choose the strategy of marketing to different segments of the market (the choice between a differentiated approach to the segment and to the adaptation of products to each of them and one for global sales, taking into account the needs of all segments), or focus only on any particular segment. Segment structure of the market of poultry products is a division of the demand segment of the domestic market; at the same time, the sectors of the market dictate poultry enterprises how to prioritize areas of their activities. Competitive advantages of poultry organizations appear in the case of presenting customers high requirements for poultry products. We characterize the approaches to the choice for the producers on their own market niche
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STRATEGY MANAGEMENT OF DEVELOPMENT OF SUBURBAN AGRICULTURE (FOR EXAMPLE, IN KRASNODAR CITY)
Description
The article presents the evaluation of availability of own basic food products to residents of Krasnodar city; priority of development of suburban agriculture is shown; list of strategic management instruments for development of suburban agriculture is given
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COMPETITIVENESS MANAGEMENT OF JUICE PRODUCERS IN THE SOUTH FEDERAL DISTRICT
Description
This report presents the dynamics, factors and trends in the industry of juices and juice products in the Southern Federal District, Russia. Producing companies in juice industry and juice production, located in Southern Federal District are characterized. The status of the participating organizations of the exhibition "PRODEXPO-2015" is investigated. Processes of strategic management of competitiveness of factories for bottling juice are studied. The problems of organizing the strategic management of competitiveness of the organizations at the micro and macro level are identified. Activities of the “Russian Union of Juice Producers" are analyzed. Also we present guides about development of management of competitiveness of manufacturers of juices and juice products in Southern Federal District, adapted to the present economic reality in the structural component of the food industry in the region. They include: expansion of the authority of the Russian Union of Juice Producers (RUJP); organization of a national competition for producers of juice products in Russian Federation (designed position, its mechanism and the symbol Award); realization of a continuous modernization of the product line, which is reduced to a systematic assortment management
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