name
Tretyakov Rudolf Mihailovich
Scholastic degree
•
Academic rank
professor
Honorary rank
—
Organization, job position
• Kuban State Agrarian University
Research interests
Web site url
—
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Current rating (overall rating of articles)
0
TOP5 co-authors
Articles count: 3
Сформировать список работ, опубликованных в Научном журнале КубГАУ
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INNOVATIVE TOOLS OF BUSINESS MANAGEMENT BASED ON PRINCIPLES OF MARKETING
DescriptionWith increase in mobility of an environment that is characteristic for modern economic conditions, the stable and rigid control system becomes insufficiently effective. The aspects of development of the organizational and economic mechanism of business management based on management-marketing principles are considered. Definitions of concepts of “marketing management”, “mechanism of marketing management” are given
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Description
The economic essence of the submissions of “market-ing orientation” and “enterprise’s competitiveness” is specified, classification of the basic approaches to an estimation of the enterprise’s competitiveness are given; in the article we are considered the factors to define on the competitiveness of the enterprises, the conception of the methodical approach to an estima-tion of the competitiveness of the enterprise
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ECONOMIC ESSENCE AND MANAGEMENT IDENTITY OF RESTRUCTURING
DescriptionThe economic essence of the concept of “restructuring of industrial complexes in the region” is specified, endogenous and exogenous incentive motives of restructuring are revealed, the conceptual interpretation of restructuring of industrial complexes in the region and its management identity is offered, the concepts of “restructuring cycle” and “restructuring loop” are formulated