name
Kopreva Larisa Gennadiyevna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
• Krasnodar military aircraft Aviation School
преподаватель
Research interests
журналистика и рекламная деятельность.
Web site url
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Current rating (overall rating of articles)
0
TOP5 co-authors
—Articles count: 1
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Description
This article is devoted to the role of foreign interspersion in the regional press-advertisement texts. Their kinds and functions have been studied: attractive, decorative, characterization, valuation, emotionally-expressive and censorship. Particularly attention is devoted to the regional aspect. The “involvement” of consumer is increased under comprehension of interspersion in advertisement texts. At times anglicisms are used intentionally for making intriguing or humorous effect in advertisement.
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