name
Krivoruchko Irina Sergeevna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
• Kuban State Agrarian University
старший преподаватель кафедры иностранных языков
Research interests
Современная деловая коммуникация. Эффективность электронных деловых писем на английском языке
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—Articles count: 1
Сформировать список работ, опубликованных в Научном журнале КубГАУ
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LEXICAL PHRASEOLOGICAL ANALYSIS OF ENGLISH BUSINESS LETTERS
10.00.00 Philological sciences
Description
The development of international cooperation has promoted the updating of problems connected with business communication effectiveness. These problems are very crucial, because their solution may predetermine the collaboration success of business partners. The integral part of this success is the efficiency of the exchange of textual information. Nowadays the main information exchange method in modern business relations is business correspondence in English; therefore, its research makes an important contribution to the solution of the pressing problem connected with the achievement of some goals in business. In the article, we analyze both general and specific linguistic features of English business letters, which differ them from texts of other fields of human activity. A special attention is paid to the question of the content and presence degree of lexicological and phraseological units in English business letters. In the end the author comes to the conclusion that business communication is considered effective if it contributes to the mutual understanding of partners with the help of the most optimal means. The analysis of practical material showed that these means could be lexicological and phraseological units. The correct choice of these units helps with the formation of those features of a business letter, which would make it effective
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