name
Butko Elena Segreevna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
• Kuban State Technological University
Research interests
исследование дискурсивных основ PR – жанров: на материале английских СМИ
Web site url
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—Articles count: 1
Сформировать список работ, опубликованных в Научном журнале КубГАУ
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ESSENCE AND STRUCTURAL COMPONENTS OF PRINTED MATERIALS
10.00.00 Philological sciences
Description
PR-journalism today has become an integral part of modern life. We are faced with it not only in the media. It enters into all spheres of human activity, and has a serious impact on the public consciousness. Indeed, today this genre in print media is multifaceted, ubiquitous and diverse. In Russia he became not only a part of the economy, but also a part of the mass culture. Interest is due to the fact that the text is one of the most complex in semiotic terms of information and impact models. Thus, we can say that the absolute involvement of each of us in its sphere of influence can determine the place that genre occupies today, including the field of humanitarian studies
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