name
Berestneva Maria Igorevna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
• Kuban State Agrarian University
магистрант
Research interests
Экономика, агробизнес
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Articles count: 1
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HUMAN MARKETING AS AN EFFECTIVE INSTRUMENT OF INTERACTION OF INTERNAL AND EXTERNAL MARKETS OF LABOR
Description
The issues of functioning of domestic and foreign labor markets are considered in the article. There were determined the main problems that accompany the functioning of these markets. There was given the characteristic of the term "labor force". There were presented the main directions and stages of work of recruitment agencies that are intermediaries between an employer and an applicant. There were substantiated the main directions and types of personnel policy of an organization. There was conducted the comparison of the types of personnel policy of an organization: passive, reactive, preventive, active. There were characterized the technologies of personnel marketing, which are based on the functions of personnel planning, employee engagement, selection and screening of candidates. There were identified the key functions of personnel marketing. The personnel marketing on an enterprise allows us to conduct the target intelligent selection of personnel for vacant positions, it allows to provide for needs of an enterprise in employees of specific categories, gives the possibility to influence the compensation and effectiveness of labor potential of an enterprise. There was based the reasonability of personnel marketing technologies application as an effective instrument of interaction of domestic and foreign labor market. The application of personnel marketing technologies supplies the effective personnel policy of a company that will allow providing the effective maintenance of labor potential of a company
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