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Tkachenko Tatyana Sergeevna
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• Kuban State Agrarian University
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POSITIONING OF FINANCIAL INNOVATION ON THE MARKET OF BANKING SERVICES
Description
The relevance of this study stems from the fact that in recent years, the development of the banking sector is undergoing a qualitative change, and this determines the level of competition in the market of banking products and services. Bank innovation is an important and challenging directions of further functioning of the Russian banking institutions. The article examines the nature of banking innovation, the classification of banking products, the degree of knowledge of different authors on this issue, the possibilities and prospects of implementation of innovation in the banking sector, the benefits obtained by all parties of this process
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