name
Pupkova Yuliya Valentinovna
Scholastic degree
•
Academic rank
—
Honorary rank
—
Organization, job position
• Kuban State Technological University
кафедра социологии, правоведения и работы с персоналом
старший преподаватель
Research interests
Маркетинговые исследования санаторно-курортного комплекса Черноморского побережья РФ. Качество жизни населения современного российского общества. Особенности экологической социализации молодежи. Визуальные аспекты онлайн-коммуникаций в виртуальных сообществах
Web site url
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pupjul@mail.ru, pupjul@rambler.ru
Current rating (overall rating of articles)
0
TOP5 co-authors
—Articles count: 1
Сформировать список работ, опубликованных в Научном журнале КубГАУ
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22.00.00 Sociological sciences
Description
The article examines the ethical aspects of online communications in modern social networks. In the course of the study, the function "pumping an avatar", first proposed to users of the social network "VKontakte" on April 1, 2017 as a comic and innovative version of the congratulations on the Day of Laughter of their friends on the Internet, was studied. Some of the ethical aspects of the network innovation under consideration have been identified. The results of a questionnaire survey of students of Kuban State Technical University about the perception of the new online format of the April Fool's Day are given. The factors limiting in 2017 the diffusion of this innovation function among Internet users are considered. The results of the analysis of the reasons for both negative and positive attitude of Kuban State Technical University students to the possibility of making comic visual changes to the account of other users without their knowledge are presented. In the course of the study it was revealed that the individual model of behavior of the respondents on the Day of Laughter in many respects correlated with the model of their friends' behavior on the social network «Vkontakte». There is a hypothesis that if technical barriers to communication are eliminated, the next year may be seen viral effects both in distributing information about the avatar-pumping function itself in the social network, and in distributing content created with it
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doc 169.529kb