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Shabashova Viktoria Vladimirovna
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10.00.00 Philological sciences
Description
The reality of a contemporary global society - «The Word of the Year» and the possibility of it to be a discourse formula are discussed in the article. In the conditions of global development of social, economic, political and cultural spheres the idea of a choice of the word of the year is priority in the further development of cultural linguistics and philology basic aspects. In our country and abroad experts, literary critics and common people express the opinion at the initial stage of competition to reveal the most important words. Frequency of the word usage, its content and clearness are in the focus of the attention. In the article the length of the usage is defined, this period should not be fewer than 12 months. The choice of a word in the different countries varies, it depends on life events at the differentiated levels. In the analyzed countries words are partly the same, but also differ, it means that in diverse conditions – social-cultural, political, economic - the thinking and mentality coincide in general. In the conclusion it is possible to note that the keywords, that passed the selection of the competition «Word of the year», can be considered as a discourse formula in different kinds of a discourse and in many countries
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