№ 109(5), May, 2015
Public date: 29.05.2015
Archive of journal: Articles count 88, 161 kb
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Description
The analysis of the development of the Russian market of means of plant protection was made. It was established that the companies-vendor of means of plant protection in Russia have a wide range of output products and extensive application areas. The leaders of the national market of products of plant protection among domestic and foreign manufacturers were identified. The condition of the production and the structure of the Russian market of rice in 2001-2013years were analyzed. The measures of government support provided for rice farmers by "program of state support of agricultural development and market’s regulation of agricultural products, raw materials and food for 2013-2020", were characterized. The analysis of the existing systems of protection of rice showed that the rice farmers have the potential of production to increase yields. Remedies for the seeds protection, controlling diseases (fungicides) and pests (insecticides) are used very rarely in the system of rice protection. A segmentation of the herbicide market in the Krasnodar region was made. The advantages of the new herbicide called "CITADEL 25" of the Singenta company, the world leader in the market of means of protection of plants, for increasing profitability of cultivation of rice were characterized. The reaction of clients to the price offer of the main herbicides for protection of rice was studied. By results of research the card of values of clients and their preferences was made. The experience of the “Singenta” company in use of the integrated marketing communications for change of values of producers of rice in the Russian Federation is given
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Description
The main tendencies of the development of forestry in the Russian Federation under the implementation of the Forest Code of 2006 are discovered, the goals of forming the institutional environment for forests use, conservation, protection and reproduction at the present stage are defined. The activities in the field of conservation, protection and reproduction of forests in the country in the period from 2007 to 2013 are characterized by a decrease in the volume of work and activities. A steady upward trend in the loss of forest resources from forest fires was outlined. The state policy of the Russian Federation in the area of use, conservation, protection and reproduction of forests is aimed at conservation and augmentation of forests, maximum satisfaction of the needs for high quality products and useful properties of forests. The achievements of stated objectives were provided by solving of a number of tasks, including the increase in efficiency of the forest sector management and intensification of the use and reproduction of forests, which have the priority meaning. The authors determined the institutional model of public-private partnership in the forest sector of the Russian economy recognizing the need to develop flexible institutions for interaction between government and business in the use, conservation, protection and reproduction of forests as an integral part of intensive economic model. The article proposes a conceptual scheme of efficiency assessment for investment projects in forest development and target functions for data subjects of investment projects: the federation, the region, the business and local community
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GENERAL SEMANTICS OF A. KORZYBSKI AS A TEACHING METHOD OF "AWARE OF ABSTRACTION"
DescriptionThe article is devoted to the well-known American logician and teacher A. Korzybski, the activity of which was aimed at enhancing the human psyche in the direction of non-identification and non-elementalizm. He called the proposed section of the science of General semantics, and later he created Institute of General semantics in the United States. Scientists believe that human consciousness is limited by the capability of the nervous system and by the use of language. Korzybski supposed his pedagogical purpose to teach people to improve the awareness of abstraction, the ability to see the structure, not only empirical fact. To distinguish between the structures of abstraction it introduces the concept of «map» - a diagram model, any ideological system, all that is formulated people. Korzybski denies the law of identity, which is a global challenge to the laws of thinking: «Whatever you say the thing is, it isn’t». He uses this idea not as a universal code, but as a teaching method for people able to find the way to think under conditions of uncertainty and probability. It is so called «modus operandi» for changing people’s way of thinking. In his work, Science and Sanity, he presents his technique; develop an understanding of his «non-aristotelian» system, which includes the incertainty, nonlocality, nonlinearity, the dependence of the environment. In this regard, it offers every statement be considered as a probability. So every statement must be considered as a probabilistic statement. A. Korzybsky and some modern scientists see the permanent uncertainty not like a problem but a tremendous opportunity for creation and research. In «non-aristotelian» Korzybsky’s theory we have to see the opportunity as the first reality and personal activity as the best language
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THE NATURAL FOUNDATIONS OF THE ORIGIN OF CULTURE
DescriptionThe article revises the classical nature/culture opposition from the point of new discoveries and studies of "cultural traditions" that were found in nature in different species (bees, ants, birds, monkeys, etc.). Special attention is given to the socially mediated mechanisms of inheritance and learning, considered particular cognitive foundations of cultural traditions. A number of studies have shown that the main feature of culture that exists in the human community is its cumulative nature. Cumulativeness is characterized by the ability to social development that is based on the consideration, accumulation and improvement of the achievements of previous generations and on distributed actions resulting from the increasing complexity of knowledge and social activities. Considering examples of the origin and development of means of communication, creation of new tools and "technology" of their usage, scientists show that small cumulative effects are presented in nature. In this regard, the work moderates categorical statements, according to which "cultural traditions" in nature have only accumulative and no cumulative characteristics. The article shows the necessary individual cognitive prerequisites for the origin of such cumulative culture. It is also argued that for an explanation of that origin the study of the social grounds of the communication are required, furthermore, there is necessity to take into account the various manifestations of "social intelligence" that is significant for formation of inter-subjective knowledge and "social memory". It is presupposed that the cumulative nature of the evolution is essential not only for sociocultural but also for other genetic and non-genetic inheritance systems
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FIXING THE ONTOLOGICAL HIERARCHY IN ANCIENT GREEK EPIC
DescriptionThe article is devoted to the analysis of representations of hierarchical structure of the universe in ancient Greek mythic-epic tradition. In the research there was shown that the myth reflects the main program of interpretation of main principles of the universe by a man in its structure; the Chaos in itself possesses the generative power and forms an order from itself but the hierarchy appears together with the formation of the order-outer space. The first deities – Gaea and born from her Uranus, mountains, Pontus, - possess the great power and in the first place, the power of generation. From works of Gomer and Gesiodus we ascertained that the history of gods was connected with the fight of children with the father-sovereign. One generation of gods became that support on which the other stands. The third generation of gods is sovereigns in greater extent than another one. The generation of Titans is implacable but lives according to unlimited forces of nature. Titans are unbridled. Gods-Olympians, on contrary, have the relation to conscious restriction. Gods of the third generation possess passions: love, hate. However, Olympians as well as humans must submit to transcendental law of the universe. Gods of the third generation join to the rationale. The order of the universe submitted to the law – Destiny is disseminated in human community. Power as an accidental of initial hierarchy gives itself in hands of that who can submit its will to absolute power of Destiny. The legitimacy of power is determined by initial hierarchy of the universe
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10.00.00 Philological sciences
LANGUAGE CONCEPT AS A MAIN FORM OF EXPRESSION OF ETHNOS
10.00.00 Philological sciences
DescriptionThe problem of research of national language and culture through studying of a lingvoconcept is touched in this article. Considering it, we get not only into an essence and into internal characteristics of the ethnic language environment, but we also receive ideas of character and specific features of ethnic culture in national consciousness, we receive ideas about national mentality and fundamental meanings of cultural and historical life. Lingvoconcepts give a complete picture about the nature of the language environment of the ethnic group, and, consequently, about its cultural and historical being, the mentality and the basic archetypes of consciousness and the forms of socio-cultural life that arose in the process of historical existence. It is well known that originally concept includes important information not only about the structure of language and major language forms, but also about the culture of the people, various aspects of the ethnic life, about variety of social aspects, which include the ways of the public and state organization, religious and spiritual sphere of the ethnic life, economic and political spheres, the basic cultural codes that emerged within a particular civilization. A comparative analysis of conceptual forms in existing national languages is the best way of disentangling the meanings accumulated by the culture from the structure of the language environment; the main characteristics of ethnic being find their expression in them
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LINGUOPRAGMATIC ASPECTS OF KINEME VERBAL REPRESENTATION IN FICTION LANGUAGE
10.00.00 Philological sciences
DescriptionIn this article the linguistic-pragmatic problems of kineme verbal representation in literary text space are examined. The authors interpret the concepts of "speech act illocutionary force" and "performative utterance", which are becoming more widespread within the frame of pragmatic theory, speech act theory being the very core of it. The authors emphasize the kinemes which are used attended by verbal utterance. First, they complement verbal part, serving as speech act illocutionary force marker. Secondly, kinemes duplicate verbal utterance information and together with verbal part of the utterance create speech act illocutionary force. The authors draw special attention to non-verbal kinemes as they carry the entire "message", serving as speech act illocutionary goal markers. In addition, kinemes as any other signs undergo alterations under social and economic, cultural conditions and convey culture-specific and universal concepts of Russian and French kinesics systems. These characteristics are foregrounded in cross-cultural communication, in connection with complexity of denotation object construal and sign-oriented similarity establishment
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POSSIBLE LIMITS OF CONFIRMATION OF BELONGING TO RUSSIAN MASTER FELONS’ BROTHERHOOD
10.00.00 Philological sciences
DescriptionThe article focuses on one of the aspects of The Russian Felony Idea revealed during answer to the question of affiliation to the Russian Master Felons’ Brotherhood. This aspect are the limits of candor during the answer along with their reasons. The work also aims at the analysis of the strategies of discursive behavior during an inter-level contact between a law enforcement unit officer and a felon. In the article, the author uses a model to analyze the Russian criminal discourse that was proven earlier on the basis of a synthesis of the ideas suggested by L.N. Gumilev, U. Eco, and O.V. Leszczak. This model made it possible to prove the existence of the Thieves’ Law in a written form with further division into the Old Thieves’ Law and the New Thieves’ Law that differ from each other in material form of their existence. Moreover, it was possible to shift back the moment of its formation up to hundreds of years earlier than it was believed before. The material gathered by the author in conversations is verified on the basis of open-access sources; it allows the author not to mention the personal data of respondents’, who live in different European countries, and totally eliminates such possibility. In this research, the author focuses on one and only aspect, other related aspects are taken into consideration according to their necessity for the aims of the work
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11.00.00 Geographical sciences
EVALUATION OF BIOCLIMATIC RESOURCES OF CENTRAL AND SOUTHERN PARTS OF WESTERN SIBERIA
11.00.00 Geographical sciences
DescriptionCalculation and analysis of spatial and temporal distribution of climatic resources of Western Siberia are presented in the article. Basic bioclimatic indexes are the effective temperature, equivalent-effective temperature, index of Bodman. The authors show particular climatic conditions in Siberia and reveal a comfort zone. Effective temperature, equivalent-effective temperature, index of Bodman on the territory of Western Siberia has a large spatial and temporal heterogeneity
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LEGAL BASES OF THE INSTITUTE OF PUBLIC SERVICE
DescriptionIn this article some features of legal regulation of institute of public service are considered. The analysis of the norms of the office right establishing special administrative legal status of public servants is carried out. The author investigated the considerable list of the pre-revolutionary, soviet and modern legal literature devoted to topical issues of institute of public service. The main concept of this article is that the institute of public service is considered by us from a systemacity position. For example, the content of the concept "state position" from the point of view of both standard the contents, and opinions of representatives of the scientific doctrine is opened. The author's definition of the legal category "state position" is offered. Besides, various concepts of understanding of the concept "public service" are presented in article. Thus the author paid attention that earlier in the domestic legislation there was uniform no opinion and standard establishment of the legal category "public service". The main signs of the state position by the legislation of the Russian Empire are given in article. It is noted that in pre-revolutionary Russia legislators identified the concepts "public servant" and "official". This approach, according to the author, wasn't the advantage of the pre-revolutionary legislation, testifying to the low level of legislative equipment