№ 129(5), May, 2017
Public date: 31.05.2017
Archive of journal: Articles count 97, 240 kb
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22.00.00 Sociological sciences
SMM – PROMOTION OF A FOOTBALL CLUB AND INTERACTION WITH THE TARGET AUDIENCE THROUGH SOCIAL NETWORKS
22.00.00 Sociological sciences
DescriptionThe article is based on the goal - to show the importance of working with social networks as one of the main ways to promote the football club. Representation of a sports organization in this field plays a special role at the present stage of the development of information channels. Denial of active use of social networks in the formation of the brand of the football club, or insufficient positioning in the Internet space reduces the effectiveness of interaction with the target audience. This is especially noticeable in "communication" with the younger generation, which actively uses social networks as one of the main channels of communication and positioning. Promotion of a football club in a virtual environment is an important task, which is reflected in this article. A competent combination of work with social networks and the media allows solving many issues related to the positioning of the club's brand, strengthening its image. Active study of these issues allows us to understand the possibilities of using modern methods of SMM promotion of the football club better, which allows us to keep closer contact with the target audience, ready for dialogue and close interaction, which allows us to obtain both reputational and commercial benefits. Thus, the material presented is an opportunity to explore existing opportunities and new trends in the use of PR in the sports field, in football in particular
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COMPLEX ANALYSIS OF SOCIAL WELLBEING OF THE INHABITANTS OF SOCHI IN THE POST-OLYMPIC PERIOD
22.00.00 Sociological sciences
DescriptionThe article is devoted to social wellbeing as an integral indicator of the socio-psychological state of the individual, social groups and society as a whole. Various methodological approaches to the definition of this category were examined. The article presents the results of the sociological research carried out by the authors devoted to the study of social well-being of the residents of Sochi in the post-Olympic period. Based on the analysis of empirical data, the following indicators are certain: satisfaction of residents with their financial situation, living conditions and health status; the level of optimism in the context of personal and social life in the short time perspective, the degree of conflict in the city between different social groups and trust of habitants to the Central, regional and local authorities. The main problems of Sochi and possible ways of their solution, according to opinion of local residents are presented. The article studies the opinion of citizens to such nationwide processes as the annexation of the Crimea to Russia and the imposition of sanctions against our country, as well as retaliatory sanctions of the Russian Federation. Special attention in the survey is devoted to the attitude of local people to the Olympics in their city and the use of Olympic legacy, as well as the preparation and holding of football World Cup in 2018
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HANDMADE AS A FORM OF CREATIVE AND PROFESSIONAL SELF-REALIZATION
22.00.00 Sociological sciences
DescriptionThe article is devoted to the study of social practices of the handmade and their impact on creative and professional fulfillment of personality. It deals with the concept of handmade, its value as a way of leisure and business in Western countries and in Russia. Presents the results carried out by the authors of the sociological research devoted to the study of the relations of the inhabitants of Krasnodar to manual production. Based on the analysis of empirical data the following indicators handmade were pointed: uniqueness, exclusivity, originality, quality. Handicrafts opposed to a mass product. This makes hand-made in demand. Respondents perceive the hand primarily as a leisure activity, which nevertheless allows obtaining additional income and contributes to self-development. Key qualities and competencies that can be generated in the course of employment in manual labor were identified. Among them the most important the respondents considered the disclosure of creative abilities, creativity, attentiveness, diligence. It is concluded that under the conditions of modern Russia, with the existing level of development of information technologies created sufficient social base for the development of handmade industry
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THE YOUTH SELF-GOVERNMENT IN RUSSIA: THE MOST IMPORTANT FACTORS, FUNCTIONS AND LEVELS
DescriptionThe article is devoted to the research of the main factors, functions and levels of the development of the youth self-government organizations in modern Russia. Youth self-government organizations represent one of the most successfully developing institutes of the civil society that uses the most efficient mechanisms of the participation of this category of citizens in the process of functioning of the governmental and non-governmental institutions and organizations. Youth self-government is characterized by such categories as versatility and divergence; it works at various levels and includes specific factors and functions
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SOCIOCULTURAL PROJECTS OF DM. MEREZHKOVSKY AND I. ILYIN
DescriptionThe article is devoted to utopian projects of Dm. Merezhkovsky «The Third Kingdom» and I. Ilyin «The Russian Idea». The methodological basis of the study is a phenomenological concept of «life-world». The utopia considered in the present paper as a phenomenon of sociocultural reality, including the characteristic features of the civilization on the basis of which it is formed. Projects directed to the synthesis of religion and culture through spiritual rebirth of man. The specificity of utopias is revealed – spirituality and metaphysics, which allowed to define them as sociocultural projects
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EMBROIDERY IN THE IVANOVO REGION IN THE XIX – XX CENTURIES
DescriptionThe author carried out a research about the beginning of embroidery craft in Ivanovo region in the XIX – XX centuries. Flax weaving has become a foundation for embroidery—one of the most peculiar feature of Ivanovo region. The author proves that the folk craft of embroidery has deep artistic-vocational traditions and historical roots. Motifs of the ornament, symbolic designs were also common not only for North-Western Russia but also were widespread in the present Ivanovo region, former Vladimir, Kostroma and Yaroslavl provinces. The research found out that those who lived this territory used to live in Novgorod lands that was often proved by the motifs of the embroidery that were quite popular in that part in ancient times. The techniques of embroidery and patterns of the drawing echo with the ones from Arkhangelskay province in the XVIII – XIX centuries. By the end of the XVII and the beginning of the XIX centuries Ivanovo region was well-developed in crafts that became an important part of folk culture of the Upper Volga region. The author researches the organization of embroidery craft after the October revolution of 1917, formation of craft groups and their reorganizations. It was also found out that by the middle of the XX after the Great World War of 1941-1945 the craft was reorganized one more time. New experimental and creative workshops were formed; new production locations were built for factory workers on a state level, special favorable conditions were created for effective work. With the advent of Perestroyka in 1990s embroidery as a craft was almost lost. The implication of the research is that the history of every country entirely depends on the artifacts which bear global information about the epoch they were created
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Description
Considered in the study, there are specific features and stratigraphy of the snow cover in the region of the mountain claster of Sochi (Krasnaya Polyana) during winter of 2016-2017. We have analyzed patterns of snow thickness distribution, its dependence on the absolute elevation, slope exposition and landscape type. Conclusions were made about the necessity of the regular study of the structure and quality of the snow cover for the purpose of mountain skiing development