№ 22(6), October, 2006
Public date: 13.10.2006
Archive of journal: Articles count 29, 35 kb
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10.00.00 Philological sciences
DescriptionSummary. In the article the developed by the author technique of dynamic (synchron-ously-diachronic) researches of complex lexical systems (etymological jacks and genetic pa-radigms of Russian lexicon) is offered. Results of such research can be presented in the form of the diachronic word-formation dictionary of an etymological jack. Its fragment is given in the end of the article.
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10.00.00 Philological sciences
DescriptionIn clause the various verbal and nonverbal methods applied by teleleaders for the most effective influence of a telediscourse on an audience are presented. Influence on spectators of the psychological factors which are found out at television receptions, appears more essential, than at influence on an audience other mass media. As shows the analysis, paralinguistic features also optimize perception.
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This article is devoted to the role of foreign interspersion in the regional press-advertisement texts. Their kinds and functions have been studied: attractive, decorative, characterization, valuation, emotionally-expressive and censorship. Particularly attention is devoted to the regional aspect. The “involvement” of consumer is increased under comprehension of interspersion in advertisement texts. At times anglicisms are used intentionally for making intriguing or humorous effect in advertisement.
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The methods of calculating the system reliability parameters at planned expenses are suggested in the article.
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In the article the general questions of municipal passenger transport operation organization in Magadan are examined. The basic aspects of administrative activity local authorities in the field of passenger transportation are highlighted. The number if indicators of public transport functioning in Magadan are analyzed.