Novy branch Autonomous Nonprofit Organization of Higher Professional Education "Moscow Open Social Academy"

Author list of organization

• Bakhmetyeva E. S.

List of articles written by the authors of the organization

• pdf  2.516.830kb doc 2.516.830kb Views: 1789 Date: 30.10.2011
  Bakhmetyeva E. S.

  CLIENT ORIENTED BANK STRATEGY IMPROVEMENT ON THE BASE OF MARKETING FUND CREATION

  08.00.00 Economic sciences

  Tags: banking client oriented strategy bank client’s base commercial bank marketing analysis
  Description

  In the article, practice ways to realization of client oriented strategy in commercial, which are based on the using of results in marketing analysis of goal-oriented audience in the bank and creation of marketing information fund for bank clients valuation are considered