University of Tyumen
Author list of organization
List of articles written by the authors of the organization
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TOWARDS METHODOLOGICAL INTERPRETATION OF RHETORIC: FORMING A ‘REFLEXIO’ CANON
10.00.00 Philological sciences
DescriptionThe article considers combinativity of speech strategies and tactics in a public political address as markers of a general intention within a framework of a background strategy of self-presentation. The research methods of speech architectonic are determined. Structural and composite elements of a presidential speech are analyzed. Communicative strategies and tactics as means of an effective self-presentation are described