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pdf 115.097kb doc 115.097kb Views: 2836 Date: 25.12.2008

Yakhontova I. M.

THE DEFINITION OF STRATEGIC OF HORSE-BREEDING ENTERPRISE ON RESULTS OF SWOT-ANALYSIS

08.00.00 Economic sciences

Tags: swot-analysis marketing research strategic planning. management
Description
We discuss necessity of using the SWOT-analysis results in definition of strategy of enterprise and application this method on horse-breeding enterprise. The primary points of rising effectiveness of horse-breeding enterprise are considered as well.
pdf 2.072.749kb doc 2.072.749kb Views: 2807 Date: 30.05.2008

Lutsenko Y. V. Korzhakov V. Y. Machulin A. D.

APPLICATION OF ARTIFICIAL INTELLECT TECHNOLOGIES FOR DEEP MARKETING RESEARCHES OF ADVERTISERS OF MODERN GLOSSY MAGAZINES OF KRASNODAR KRAI

05.00.00 Technical science

Tags: glossy magazine marketing research advertiser publicity service market krasnodar region synthesis system “aidos” systemic-cognitive analysis
Description
Application of systemic-cognitive analysis and its programming set of instruments of a system “AIDOS” for synthesis and marketing research of semantic informational model of publicity service market (advertisers of modern glossy magazines) of Krasnodar and Krasnodar krai are described in this article.