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• pdf  139.533kb doc 139.533kb Views: 1974 Date: 24.09.2010
  Serbinovskiy B. Y. Sheffer A. M.

  MARKETING COMMUNICATIONS: THEORETIC AND METHODOLOGICAL ASPECTS OF CHANGES OF A ROLE AND THE BUILDING OF A BRAND OF UNIVERSITY IN CONDITIONS OF FORMATION OF ECONOMY OF KNOWLEDGE

  08.00.00 Economic sciences

  Tags: brand branding innovative economics marketing marketing communications university knowledge economics
  Description

  There are given the results of research of a brand of modern university, features of development of marketing politics of high school, their role in formation of modern economy. The article might be useful for marketers, economists, managers and other specialists, which are engaged in resolving of branding problems, marketing communications, marketing, modern education

• pdf  147.583kb doc 147.583kb Views: 2290 Date: 29.06.2010
  Yermolenko V. V.

  INTELLECTUAL RESOURCES AND INTERNATIONAL COOPERATION IN KNOWLEDGE ECONOMICS

  08.00.00 Economic sciences

  Tags: harmonious economics intellectual capital net cluster intelligence knowledge economics
  Description

  The present article deals with the necessity of unification of human, intellectual and communicative (triads) resources of countries in the form of interregional and international cooperation for organization of knowledge economics. The article also considers modern transformation of cooperation forms in direction of open innovations, work in nets and formation of international clusters

• pdf  210.756kb doc 210.756kb Views: 2391 Date: 29.06.2010
  Yermolenko V. V. Yermolenko D. V.

  NEW FUNCTIONS OF STATE MANAGEMENT AND REGULATION OF CONDITIONS OF KNOWLEDGE ECONOMICS FORMING

  08.00.00 Economic sciences

  Tags: authority state functions government regulation public management state human capital intelligence megatrend intelligence knowledge economics
  Description

  Conception of development oh human capital & priority of its development is considered in this paper. Entity of integrated function of state in knowledge economics is discussed. Entities of different types of modernization are analyzed. The kernel of knowledge economics & catalyst of innovate development of state are universities – factories of new knowledge

• pdf  200.939kb doc 200.939kb Views: 2507 Date: 28.04.2010
  Yermolenko V. V.

  SOFT-CORPORATION WITHIN INNOVATIVE ECONOMICS

  08.00.00 Economic sciences

  Tags: intellectual ware intellectual capital corporation process of making of management decision knowledge economics
  Description

  Problem of forming of corporation within economics, based on knowledge is analyzed. Genesis of methods and tools of intellectual ware of process of passing of management decision is considered. Noted that using of controlling in practice of organizations lead in realization of integrative function of management with new content – management of knowledge and marked important stage of intensification of model of scientific management

• pdf  235.966kb doc 235.966kb Views: 2612 Date: 24.09.2010
  Serbinovskiy B. Y. Zakharova O. S.

  ABOUT CONTENT OF SUCH DEFINITIONS AS INNOVATIVE ECONOMY, NEW ECONOMY AND KNOWLEDGE ECONOMY

  08.00.00 Economic sciences

  Tags: innovations innovative economy management new economy enterprise knowledge economics economic-mathematical modeling
  Description

  The comparative analysis of the definitions the innovative economy, the new economy and the knowledge economy is given. The article might be useful for economists and other specialists, who are interested in questions of building the new types of economies, economic modelling and development of management