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METHODOLOGICAL ASPECTS OF INFORMATION FLOWS FORMATION IN BUSINESS PROCESSES OF COMMERCIAL BANKS
Description
The study of subject-object relations arising in the effective management of financial flows of commercial bank, conducted by the author, has predetermined the need of creation of informationanalytical case studies that reflect all aspects of ongoing business processes in the bank. In order to ensure effective realization of strategies for sustainable development of the banking institutions that require diverse and also interrelated information that puts the task of developing an information management system and complex analytical procedures, business processes of commercial bank. From the author's point of view the main target in the strategies of business processes credit and financial institution is to create and increase its value. The study allowed the author to suggest that as the effective index of the increment value of the bank, in terms of strategic approach to the management process, it is advisable to use the indicator of economic value added (EVA)
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Description
In the research, the author develops the theoretical positions revealing the economical nature and essence of the bank in the system of finance and credit relationship of the society as an assimilator of agent relations for overcoming informational asymmetry between financial service market subjects and its high social significance. The category apparatus in the area of banking terminology is generalized, structured and added. It reveals the comprehension of competitive bank position in the financial service market within the actual transformational global financial processes
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CLIENT ORIENTED BANK STRATEGY IMPROVEMENT ON THE BASE OF MARKETING FUND CREATION
Description
In the article, practice ways to realization of client oriented strategy in commercial, which are based on the using of results in marketing analysis of goal-oriented audience in the bank and creation of marketing information fund for bank clients valuation are considered
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doc 140.919kb