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Description
There are given the results of research of a brand of modern university, features of development of marketing politics of high school, their role in formation of modern economy. The article might be useful for marketers, economists, managers and other specialists, which are engaged in resolving of branding problems, marketing communications, marketing, modern education
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MARKETING TRENDS IN THE ACTIVITY OF THE LARGE RETAILER «TANDER»
Description
This article analyses the development of marketing trends of retail organizations in Russia. It discusses the role of retailers in satisfaction of consumer demands. Company «TANDER» and its performance is analyzed
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THE DEFINITION OF STRATEGIC OF HORSE-BREEDING ENTERPRISE ON RESULTS OF SWOT-ANALYSIS
Description
We discuss necessity of using the SWOT-analysis results in definition of strategy of enterprise and application this method on horse-breeding enterprise. The primary points of rising effectiveness of horse-breeding enterprise are considered as well.
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Description
Application of systemic-cognitive analysis and its programming set of instruments of a system “AIDOS” for synthesis and marketing research of semantic informational model of publicity service market (advertisers of modern glossy magazines) of Krasnodar and Krasnodar krai are described in this article.
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Description
There given the results of researching, treatments and forming of image system of university; there described role and place of image service in marketing structure and management of superior educational institution and mechanism of image management of university
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Description
There are the results of researching, treatments and forming of image system of university; there are described the role and the place of image service in marketing structure and management of superior educational institution and mechanism of image management of university
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Description
The article contains the propositions about reduction of negative consequences of economic crisis. Author proves the practicability of the creation on the base of KSAU information centre, as well as involvement of students and employers of the University into the commercial activity of "Kuban" educational farm
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Description
The article contains the propositions about reduction of negative consequences of economic crisis. Author proves the practicability of the creation on the base of KSAU information centre, as well as involvement of students and employers of the University into the commercial activity of Kuban educational farm
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PATTERNS OF INTERACTION OF AN INTEGRATOR WITH AGRICULTURAL PRODUCERS
Description
It has been shown that the lack of farm-integrators hinders the further development of cooperation. Requirements for networks to products are systematized. An author's scheme of interaction of integrator company and cooperative is observed. The necessity of practical implementation of integration schemes is proved
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Description
The results of the analysis of the conceptual framework of marketing and its impact on the flexibility of an enterprise are given. The article may be useful for marketers, economists, managers and other specialists which are engaged in resolving of problems of marketing and are engaged in the building of a flexible production
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