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• pdf  115.097kb doc 115.097kb Views: 2903 Date: 25.12.2008
  Yakhontova I. M.

  THE DEFINITION OF STRATEGIC OF HORSE-BREEDING ENTERPRISE ON RESULTS OF SWOT-ANALYSIS

  08.00.00 Economic sciences

  Tags: swot-analysis marketing research strategic planning. management
  Description

  We discuss necessity of using the SWOT-analysis results in definition of strategy of enterprise and application this method on horse-breeding enterprise. The primary points of rising effectiveness of horse-breeding enterprise are considered as well.

• pdf  185.244kb doc 185.244kb Views: 2053 Date: 28.02.2011
  Petrusenko M. S. Pogodin A. S.

  DEVELOPMENT OF STRATEGY OF ADAPTATION OF A MACHINE-BUILDING ENTERPRISE IN POSTCRISIS ECONOMIC

  08.00.00 Economic sciences

  Tags: adaptation of enterprise business identification analog method strategic analysis strategic planning the factorial analysis
  Description

  The given article describes the problem of improving and applying of strategic industrial marketing as the way of adaptation of machine-building enterprises to modern realities of market economy. Detailed description of the problems of using strategic analysis and forecasting is given