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• pdf  398.553kb doc 398.553kb Views: 1491 Date: 30.10.2011
  Nasser A. A. Kassim K. D.

  THE CONCEPT OF CONSTRUCTION OF INFORMATION AND TELECOMMUNICATIONS NETWORK OF UNIVERSITY ON THE BASE OF STRUCTURAL-FUNCTIONAL ANALYSIS OF INFORMATION FLOWS

  05.00.00 Technical science

  Tags: information and telecommunication network of the university university model of information flows approach to creation of a network
  Description

  This article proposes a unified conceptual approach to information and telecommunications network of the university to provide decision support processes aimed at effective use of its intellectual, scientific and professional potential

• pdf  139.533kb doc 139.533kb Views: 1972 Date: 24.09.2010
  Serbinovskiy B. Y. Sheffer A. M.

  MARKETING COMMUNICATIONS: THEORETIC AND METHODOLOGICAL ASPECTS OF CHANGES OF A ROLE AND THE BUILDING OF A BRAND OF UNIVERSITY IN CONDITIONS OF FORMATION OF ECONOMY OF KNOWLEDGE

  08.00.00 Economic sciences

  Tags: brand branding innovative economics marketing marketing communications university knowledge economics
  Description

  There are given the results of research of a brand of modern university, features of development of marketing politics of high school, their role in formation of modern economy. The article might be useful for marketers, economists, managers and other specialists, which are engaged in resolving of branding problems, marketing communications, marketing, modern education

• pdf  258.990kb doc 258.990kb Views: 2629 Date: 30.03.2010
  Serbinovskiy B. Y. Ozdoyeva A. M.

  STRATEGY OF INTELLECTUAL LEADERSHIP OF SUPERIOR EDUCATIONAL INSTITUTION AND ITS APPROBATION AT INGUSH STATE UNIVERSITY

  19.00.00 Psychological sciences

  Tags: intellectual property intellectual capital leadership mechanism educational and scientific services strategy university management service’s worth
  Description

  The results of projecting and realization of strategy of intellectual leadership at Ingush State University are given