22.00.00 Sociological sciences
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SMM – PROMOTION OF A FOOTBALL CLUB AND INTERACTION WITH THE TARGET AUDIENCE THROUGH SOCIAL NETWORKS
22.00.00 Sociological sciences
DescriptionThe article is based on the goal - to show the importance of working with social networks as one of the main ways to promote the football club. Representation of a sports organization in this field plays a special role at the present stage of the development of information channels. Denial of active use of social networks in the formation of the brand of the football club, or insufficient positioning in the Internet space reduces the effectiveness of interaction with the target audience. This is especially noticeable in "communication" with the younger generation, which actively uses social networks as one of the main channels of communication and positioning. Promotion of a football club in a virtual environment is an important task, which is reflected in this article. A competent combination of work with social networks and the media allows solving many issues related to the positioning of the club's brand, strengthening its image. Active study of these issues allows us to understand the possibilities of using modern methods of SMM promotion of the football club better, which allows us to keep closer contact with the target audience, ready for dialogue and close interaction, which allows us to obtain both reputational and commercial benefits. Thus, the material presented is an opportunity to explore existing opportunities and new trends in the use of PR in the sports field, in football in particular
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22.00.00 Sociological sciences
DescriptionThe article is devoted to the vital problem of studying the contemporary condition of political consciousness level and citizen activism among students in Russia in the context of the events realization within the youth policy state programs. Main problems, which are being addressed by various federal target programs in this field (including inconformity of approaches to life, values and behavior models of youth with the country demands; lack of interest among youth in sociopolitical life of society, etc.), are introduced in the paper. Increased focus is put on analysis of youth as a main party of civil society formation and transformation processes. Based on the completed sociological survey among students of Kuban State Agrarian University, the level of awareness of respondents in the field of current international and national political processes and level of their influence on politics, author has identified attitude of the survey participants to political sphere, political leaders, actions of political power and socio-political organizations. Besides, the obtained survey results have allowed to analyze the degree of democratic principles implementation in Russia and its role in the modern world, as well as to identify the most urgent problems affecting Russian society in general and respondents in particular. On the basis of the survey data, the author makes a conclusion about immaturity of political consciousness and catastrophically low level of citizen activism among students which decelerates the process of civil society development
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22.00.00 Sociological sciences
DescriptionThe results of the sociological researches which open the changes in a social and economic life of old-industrial areas of the region are carried out in the article
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22.00.00 Sociological sciences
DescriptionLong time in Russia we have a paradox when the law rules are accepted, reconsidered with the different level of the knowledge intensity and the effect for the social development, but the practice works with the essential derogation from the observance of the established legal regulations. In this article the author considers the essence of the most important rules of constitutional law in Russia: the right to the life, a state protection guarantee of the protection of the citizen in different fields, the right to the participation of each citizen in the state governance, the right to the request to the government and local authorities with the purposes of the receiving the effective and timely help, the competent explanations, the right to the work, the state protection of the motherhood and the childhood, the right to the housing, the right to the health protection and the medical care, the right to the recreation and the right for education. We have also set a task of the overcoming of stereotypes of the comparison of the existing rules of the right to their right application and on the example of the analysis of the important standards of the Russian constitution there is drawn the conclusion about the need of the carrying out audit of the observance of the law rules, the formation of the transition from static consideration of the law rules in the dynamic with the carrying out the comparative analysis of their right application corresponding to the different periods of the development
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INFLUENCE OF HOUSING POLICY ON SOCIAL AND DEMOGRAPHIC SAFETY OF THE COUNTRY
22.00.00 Sociological sciences
DescriptionIn the article, we consider transformation of domestic households. The reasons of emergence of antinuclearization of a family are described and negative influence of these households on demographic safety of the state is revealed. Researches of the Russian scientists regarding changing of family structure of the population of Russia are considered and analyzed. We have proved an impact of housing problems on development of structure of a family. The basic principles of a state policy providing the solution of housing questions are offered
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INFLUENCE OF THE FAMILY’S INSTITUTE ON TRANSGRESSING SOCIETY
22.00.00 Sociological sciences
DescriptionThe article deals with influence of the institution of family on the transgressing experience in its various forms. The problem is quite relevant in view of the fact that the society gets out of structural limitations. Increasingly, social actors step over the border, which for many ordinary people are considered immutable, violate generally accepted course of events, the established norms of behavior and morality. In this regard, the authors discuss the phenomenon of transgression as an integral part of modern society, which is understood as a strategy to overcome social taboos, violation of cultural traditions, moral and religious regulators. In addition, the transgression may be regarded as a manifestation of freedom. Freedom from rules, regulations, prohibitions, including religious ones. And then it is quite possible the emergence of such a phenomenon as a religious transgression. The authors give a definition of religious transgression, which is the process overstep religious prohibitions designed to separate the man from his immersion in faith, radical overcoming taboos of religion, the transition from one religion to another. The article presents the results conducted in 2016 a search of sociological research on the basis of Astrakhan State University. Based on these studies, the authors conclude that it is the family becomes the unifying factor that helps in keeping the values in the course of religious transgression
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22.00.00 Sociological sciences
DescriptionThe article deals with the migration and its creating reasons, which have great role in changes of the content and number of the population, the effects of migration processes in the Nakhchivan Autonomous Republic on demographic development and the problems of their settlement. For this reason, the problems caused the internal and the external migration of the population from the beginning of independence years are analyzed. Starting from the second decade of independence the progress in the rising of natural and migration increase of the population at the result of establishment of new workplaces and industrial facilities are foregrounded
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REVIVAL OF PRESTIGE OF MANY CHILDREN FAMILY BY MEANS OF A STATE SUPPORT
22.00.00 Sociological sciences
DescriptionIn this article, a family is considered as a basis of modern society. As a result of the theoretical and methodological analysis, there was determined that a family is a form of a social system of a state making impact on the personality from birth to death, by means of formation and change of social, psychological, cultural, ethical bases, differing by means of united economic space, moral communications, interrelationships. Owing to social and economic, political, psychological changes of the country, the life of the population and the model of a family were changed, so the economy of family business turned into individual economy of societies that led to the development of a consumer relation of a society, economic recession, deterioration of ecological situation of environment. Proceeding from selective inspection of budgets of households, there was revealed that the more children in a family, the worse it’s standard of living, so in full families at the appearance of one child the standard of living decreases by 16%, the second child – for 30%, the third – for 50%. According to Rosstat, there was defined that the living conditions also depend on a number of children in a family. On average, better living conditions are at the citizens living lonely with 34 sq. m of living space, the share on a family from three people – 11 sq.m of living space on the person. Different forms of support are given for improvement of life quality of large families by the state. In the article, there was considered one of the key forms of the state support – improvement of living conditions of families having three and more children, namely granting of free of charge land plots in property and providing them with necessary infrastructure. There was offered the alternative mechanism of the solution of housing problems of large families which realization will allow to reduce a social inequality of different segments of the population, will provide the rejuvenation of the nation, both in demographic, and in socio-cultural value
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HEROISM IN REPRESENTATION OF STUDENT’S YOUTH
22.00.00 Sociological sciences
DescriptionThis article analyzes the representations of modern youth of heroism as the basis of patriotic and civic education. Special attention is paid to consideration of the transformation of the concept of "heroism", reduce the social significance of the feat in the consciousness of modern Russian society. Value of creating an image of the hero as a way of formation a sense of patriotism and learning patterns of social activity necessary for the creation of a civil society is analyzed. On the basis of sociological research among students of higher education institutions of Krasnodar, the understanding of the essence of "heroism" and attitude to the heroic deeds is revealed. The connection of this social phenomenon with a set of personal lines and moral qualities of the person is established. The most favorable for commission of feats spheres and the personalities applying for a role of heroes for today's younger generation are defined. The authors draw a conclusion about the existence of student’s interest in the phenomenon of heroism and the passive need for the formation of a distinct image of the hero on a basis, both the celebrated historic figures, and contemporaries. In addition, discrepancy in a number of answers of students is noted, indicating the absence of a modern young people a clear idea of heroism and heroic acts, their importance in personal development. This, in turn, complicates and slows down the process of forming a high sense of patriotism and high civil activity
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22.00.00 Sociological sciences
DescriptionThe article presents various points of view upon the demographic process. The author analyzes the causes and consequences of this process, finds out the tendencies of demographic situation in Russia.