name
Zvereva Larisa Gennadievna
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Articles count: 2
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Description
The results of theoretical analysis and application development of the marketing concept that underlies the market policy of the university, determining the direction and content of the education services, creating opportunities and conditions for self-learners and graduates are given. Special attention is paid to the marketing of education services and self-employment of graduates, focused on high technology and scientific capacity production, as potential innovators of Russian economy modernization, which is to acquire the features of new economy and knowledge economy. The article can be useful for economists and technical specialists dealing with the problem of increasing the efficiency of educational institutions, employment of graduates and development of self-employment
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MANAGEMENT OF AN UNIVERSITY: EM-PLOYMENT AND PROFESSIONAL DEVELOP-MENT OF GRADUATES
DescriptionNeed of goals management by university on an indica-tor "employment" is proved. The problem definition is executed and ways of improvement of a control sys-tem by university and market policy are offered. Re-sults of the analysis of external impacts on an university as social and economic system, the maintenance of an exit of system, relationships of cause and effect of an exit and a system entrance are given