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Gusakova Ekaterina Petrovna
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—Articles count: 1
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PRIVATE LABEL AS AN IMPROVING FACTOR OF THE COMPETITIVENESS OF RETAIL CHAINS
DescriptionThe article considers the main feature and role of private label of retail chains. The product categories and CTM-classification are marked out in there. A positive experience in creating and promotion of CTM on the example of the "Magnit" company is also considered