name
Namhanova Margarita Valentinovna
Scholastic degree
•
Academic rank
associated professor
Honorary rank
—
Organization, job position
• Sevastopol State University
кафедра «Менеджмент и бизнес-аналитика»
профессор
Research interests
стратегическое управление, региональная экономика, сфера туризма, государственное и муниципальное управление
Web site url
—
Current rating (overall rating of articles)
0
TOP5 co-authors
Articles count: 1
Сформировать список работ, опубликованных в Научном журнале КубГАУ
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MATHEMATICAL MODELING IN THE SYSTEM OF STRATEGIC PLANNING OF ECONOMIC SUBJECTS IN THE TOURISM SPHERE
Description
The sphere of internal tourism is one of the state priorities of the Russian Federation. The development of tourism in the Crimea will ensure the integration of the region into the Russian economy. The main instrument of using the competitive advantages of the tourist destination is Crimea - public-private partnership (PPP). The state has formed a legislative base for the use of PPP. The main role in the dynamic development of tourism business belongs to business entities. For the hospitality industry, the challenge is to build an effective management system in which strategic planning plays an important role. The analysis of the strategic planning processes at the level of economic entities in the hospitality industry revealed a number of problems, one of which is the failure to use progressive methods of strategic planning, including mathematical modeling. The purpose of the study is to determine the directions for improving the strategic planning of economic entities by developing a qualitative model of the organization's development that will allow to form an information base for making sound strategic plans. To determine the construction of a qualitative model of the development strategy of organizations in the sector under study, it is proposed to use a number of average industry indicators obtained by summarizing individual indicators: the efficiency of economic activity (Y); financial stability (X). The trend modeling (Y) indicates positive moderate dynamics, while the generalized indicator Y reaches 55.7826 in 2021. Similar results were obtained in modeling the generalized index of financial stability. Both analyzed indicators X and Y change the direction of their dynamics to the opposite - upward, starting from 2016, which indicates a favorable industry-wide situation. The results of the analysis will make it possible to increase the validity of managerial decisions when formulating strategic alternatives and choosing the optimal development strategy
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