South Ural State University
Author list of organization
List of articles written by the authors of the organization
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DESIGN IN ACTUAL ADVERTISING DISCOURSE: SOCIAL AND CULTUREL MEANING AND FUNCTIONS
Description
The article is devoted to the theoretical coverage of the actual system of modern humanitarian knowledge of design concepts and advertising discourse. Design theory and the concept of advertising discourse are considered in relation to the area of advertising communications, in terms of design technology. The article also gives definitions of the concepts of "design", "advertising discourse." It is concluded that the application of the theory of design and advertising discourse mastering concepts help to understand the mechanism of transmission of cultural meanings through its own figurative and graphic design tools
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OLFACTORY PICTURE OF THE WORLD IN GONCHAROV’S NOVELS
10.00.00 Philological sciences
Description
The article is devoted to the poetics of the odors of Goncharov’s novels. The author analyzes the Goncharov’s novels identifying the main features of the thematic diversity of elements of the product associated with the transmission of olfactory feelings
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OPTIMIZATION OF WHEAT GRAIN PROCESS GERMINATION CONDITIONS
Description
The article discusses the need to control the technological parameters of wheat germination. A method of intensification of this process is proposed by pretreatment of grain with ultrasonic effect using the ULTA-0.63 / 22-OL apparatus UZTA-0.63 / 22-OL, Biysk. We have evaluated various modes of ultrasonic processing of the grain and their effect on the germination energy and the total number of nested and sprouted grains. We have also conducted optimization of grain processing conditions during germination. Based on the technological capabilities of the device and the optimal modes of ultrasonic exposure, the following exposure parameters were determined: 340 W and 5 minutes of exposure (soft wheat grain) and 397 W and 6 minutes of exposure (grain of durum wheat). The authors note that the intensification of this process significantly depends on varieties and qualities of wheat grain, since the process is complex and depends on many parameters. The use of ultrasonic treatment allows intensifying the soaking process and reducing the duration of this technological operation up to 6 hours for both samples of grain of soft and durum wheat. At the same time, for the necessary moistening of the grain, a ratio of water and grain for 1: 1 is sufficient, since there were no significant differences in the intensity of grain moistening
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