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Yepifanova Anastasia Gennadievna
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• South Ural State University
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—Articles count: 1
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DESIGN IN ACTUAL ADVERTISING DISCOURSE: SOCIAL AND CULTUREL MEANING AND FUNCTIONS
Description
The article is devoted to the theoretical coverage of the actual system of modern humanitarian knowledge of design concepts and advertising discourse. Design theory and the concept of advertising discourse are considered in relation to the area of advertising communications, in terms of design technology. The article also gives definitions of the concepts of "design", "advertising discourse." It is concluded that the application of the theory of design and advertising discourse mastering concepts help to understand the mechanism of transmission of cultural meanings through its own figurative and graphic design tools
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