Khabarovsk State University of Economics and Law
Author list of organization
List of articles written by the authors of the organization
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DEBT SUSTAINABILITY OF RUSSIAN REGIONS: THE OVERALL ASSESSMENT AND THE ADEQUACY OF REGULATION
Description
The relevance of the article is because the authorities of the constituent entities of the Russian Federation have to pursue an active debt policy in order to strengthen the financial autonomy of the regions, search funds for the implementation of regional social programs, programs of modernization and innovation. However, this policy leads to the significant accumulation of public debts by a number of regions, major increase in the debt burden on the budget of the constituent entity of the Russian Federation, violation of debt sustainability parameters. The author's interpretation of "debt sustainability of the constituent entity of the Russian Federation" concept is given. The performed comparison of the amounts and dynamics of the debt for the constituent entities with these entities’ security costs by their own income let us highlight the periods of intensifying debt activity of the constituent entities of the Russian Federation. The inverse relation between absolute growth of the public debt of the constituent entities of the Russian Federation and entities’ security costs by their own income is also established. The range assessment of violation of Russian budget legislation by the regional authorities with respect to regulatory compliance of debt burden on the budget of the constituent entity of the Russian Federation is given. The conclusion on irrationality of the current debt structure of the constituent entities of the Russian Federation in ensuring entities’ debt sustainability is made. A number of doubts concerning the adequacy of mechanism (proposed by the Ministry of Finance of the Russian Federation) that improves debt sustainability of regions and upgrades the penalties of regional authorities for its debt policies were expressed. This is because all the possibilities of operating mechanism were not implemented
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COMMUNICATION ASPECTS OF DIRECT MARKETING
Description
The article is devoted to one of the most effective modern means of promotion - direct marketing, which is provided with the help of high integration of marketing functions, high targeting, speed and interactivity are achieved in cooperation with target audience, and rationalization of communication costs is ensured. Direct marketing is described from three positions: as a distribution channel, which ensures the sale of the firm's product directly to the end consumer without the participation of trade intermediaries; as a means of promoting products, based on the use of databases and the combined usage of several forms of communication with the target audience; as a special kind of marketing activity (in a virtual environment). The authors refer direct marketing to synthetic marketing communication, formed on the basis of combining two key types of promotion - personal selling and advertising. The article deals with the key principles of using direct marketing and the main forms of its implementation. The article draws your attention to categories of suppliers that form direct marketing services. The types of organization of the communication process are distinguished through direct marketing, the stages of planning and implementation of the direct marketing campaign are described in details
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doc 194.452kb