name
Miroshnichenko Marina Aleksandrovna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
• Kuban State University
кафедра общего, стратегического, информационного менеджмента и бизнес-процессов
старший преподаватель
Research interests
стратегический менеджмент, информационные технологии, стратегический и оперативный контроллинг.
Web site url
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Current rating (overall rating of articles)
0
TOP5 co-authors
Articles count: 24
Сформировать список работ, опубликованных в Научном журнале КубГАУ
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TRENDS OF MODERN INFORMATION TECHNOLOGIES AND APPROACHES TO ENGINEERING
DescriptionThe article analyzes trends of the modern information technologies and approaches to engineering. Information technologies are effective in all areas and fields of activity; they provide steady growth rates, increasing competitiveness of the organizations
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STRATEGY OF GROWTH FOR THE CRISIS MARKETS ON THE BASIS OF CONTROLLING OF INNOVATION
DescriptionThe article is devoted to the problem of "How to grow in crisis conditions". In the article it is reasoned that without innovative development of economy progressive functioning of the companies is impossible, the country won't be able to compete with other states on the international commodity market and services. On the basis of controlling of innovation there are conditions created for long-term prospects of the company and expectations of all the stakeholders. Public crisis is generated by conditions and contradictions inherent in it. Their understanding and judgment, creative permission are the key prerequisite of transformation of the companies seeking the way "to fit" into new reality
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MANAGEMENT SYSTEM OF THE ORGANIZATION ON BASIS OF FOCUS-ON- STRATEGY CONCEPT
DescriptionIn this article the management system of the organization on the basis of the organization focused on strategy concept is considered, and the model of realization of the given concept is offered
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Description
The article deals with trends of development of the banking sector in agro-industrial sector of economy. It is confirmed that the Internet is a source of information not only about the client, but also information about bank, about problem points of its growth. It is important that the bank was able to hear the client, to change and to be responsible for the mistakes. Important elements of feedback are considered. The analysis of distribution of appeals on channels of receipt is carried out. Important principles of work with client on the Internet are determined: openness and simplicity in work with client; speed of reaction to publications; lack of tough speech scripts; universality of specialists; individual approach; innovation; management of flows of feedbacks; promotion. The discount is provided for a feedback of any tonality, it is gratitude to the customer for the time which he doesn't regret for writing of feedback about the company. The department of client service will be able to react to complaints of any tonality and to work with client appeals of arriving from any sources such as phone calls in call center, written complaints, and responses from the website of the company because client feedback through Internet resources as a source of customer information and work of bank is important
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REALIZATION OF THE EXTERRITORIALITY IN THE TERRITORY OF THE KRASNODAR REGION
DescriptionIn the article we have shown a process of the improvement of quality of the provided state and municipal services, a way of increasing availability of the state and municipal services to citizens by realization of an exterritoriality principle, that is rendering services to applicants irrespective of a place of their registration or the location of real estate objects
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DEVELOPMENT OF MARKETING STRATEGY AND ORGANIZATION OF THE TRADE-MARKETING EVENTS FOR CORPORATION
DescriptionThe article defines the feature of marketing activity focused on the future, in which the two sides are interested: producers and consumers. Five concepts of a resolution of conflict of interests of the company and clients are established. The essence and the content of marketing in corporation are considered, the plan of organization of the trade - marketing events in corporation is offered. On the basis of market research it is recommended to conduct local events with mechanisms aimed at final customer in the point of sale, on increasing the presence of the products of key customers in the point of sale in various formats: additional space sales, bandling or a gift for a purchase, discount or flyer
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Description
The concept of the bank of the future is offered in this article and ways of overcoming risks in bank are considered. Criteria for evaluation of activity of bank of the future are marked out. The conceptual model of the bank of the future is directed to a prediction of client's wish and the timely offer to him necessary configured for him services, which will promote increase of client’s loyalty. Risk card is created for the bank of the future; it contains groups of management tools by credit risks and groups of management tools by credit risks for the loan portfolio. It's a fact that for overcoming risks in bank it is required to construct effective system risk – management, which contains the independent element - control over accomplishment of planned activities, the analysis and assessment of results of the chosen risk decision. Management of business reputation through risk control become one of the important element of functioning of bank, being not only a basis of increase in reputation in the opinion of partners, contractors and clients, but also a basis of improvement of financial and economic indicators. It is necessary for efficiency of functioning of banks in Russia: financing of the innovative information technologies, which are applied in banks; employment of qualified personnel and corresponding equipment; application of the latest scientific advances, which are included in process of creating of banking technologies; interest of personnel in a result of the work
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Description
In the article, we show the need of improvement of quality of the public and municipal services and level of satisfaction of the population. It is proved that development of electronic public and municipal services is an important component of increase in effectiveness of control, development of economy and the social sphere and formation of digital economy. Development of the social sphere, the system of public administration, interaction of citizens and the state is possible only using information and communication technologies. It is probed: development of technologies of electronic interaction of citizens, organizations, public authorities and local government; application in public authorities of Russia of the new technologies providing improvement of quality of public administration; enhancement of mechanisms of electronic democracy. There is a need of lowering of duplicating of expenditures on development of electronic public services and portals. Formation of information space taking into account needs of citizens and society for obtaining qualitative and authentic data, use of infrastructure of the electronic government will change idea of rendering the public and municipal services for citizens and will give the following opportunities: one access point to federal and regional services; convenient search and addressing directories; a private office with complete history of operations, addresses and correspondences; legally significant notification messages from the state; interactive informers on penalties and debts; the modern interface with a complete support of mobile use; the help and support for consultation in extraordinary situations; independent control of services and content
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APPLICATION OF CONTROLLING IN LOGISTIC SYSTEMS OF COMPANIES
DescriptionIn the article methodological and practical basics of development and deployment of controlling in logistic systems are covered. The main objectives and instruments of controlling of logistics in activities of the organization are opened. The example of use of controlling in logistic systems is given. The main task of controlling in logistic systems consists in realization of an operating control behind profitability and the best passing of processes of warehousing and transportation material and transfers of non-material resources of the organization
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Description
Tendencies of development of a cloud computing in business are considered in the article, percentage indicators of development of cloud computing are presented. Advantages of introduction of cloud computing in a business area are listed. It's a fact that cloud computing has theoretically unlimited scale of existence of data, simplicity of operation and financial availability of cloud services, reduction of IT costs. For heads of the companies it is the prospect of reduction of paper document flow and a possibility of distant work with data arrays. The statistics of volume of the Russian market of cloud services is present. The forecast of development of the world market of a cloud computing is made. Advantages of implementation of cloud computing in the sphere of business are listed; the main of them: decrease of costs of IT departments, the expensive equipment and the software. Any agrarian and industrial company will be able significantly to reduce not only financial expenses, but also it will be able competently to redistribute human resources for more effective work thanks to a cloud computing. Realization of a cloud program service in 1C is especially demanded in the Russian market in the sphere of business of agrarian and industrial complex because of the financial profitability and acceptable technical characteristics. Cloud services significantly help business functioning, simplifying work with documentation and communication with the external environment. Examples of application of a cloud computing on medium and small business are presented in the article