name
Zaychenko Svetlana Evgenyevna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
• Kuban State University
Кафедра экономического анализа, статистики и финансов
Research interests
банковское дело, деньги и кредит
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Articles count: 1
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MODERN ASPECTS OF CUSTOMER RETENTION IN THE BANK
Description
The article investigates the current issues management client base of commercial bank. Set objectives that are set when working with clients, the rationale for the development of client policy. We study the principle of segmentation as the basic principle is to develop the customer base and its market capitalization. The necessity of developing and implementing programs of bank loyalty. Identified gaps and proposed major activities, which should give special attention to improve customer retention policy
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doc 135.145kb