name
Miroshnichenko Marina Aleksandrovna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
• Kuban State University
кафедра общего, стратегического, информационного менеджмента и бизнес-процессов
старший преподаватель
Research interests
стратегический менеджмент, информационные технологии, стратегический и оперативный контроллинг.
Web site url
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TOP5 co-authors
Articles count: 24
Сформировать список работ, опубликованных в Научном журнале КубГАУ
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Description
The article defines the main principles of formation of the digital economy of Russia, giving opportunities for the Russian market, allowing more flexibly and effectively integrate with global markets. We have given the expected effects of the formation of the digital economy. We have presented tendencies of global information integration, enable us to significantly expand the Russian it market and the market of financial technologies. The influence of the ecosystem of the digital economy for the modernization of the banking sector. Today one of the major players in financial markets of the Russian Federation of Sberbank of Russia shows the largest percentage of innovation. Thanks to the use of artificial intelligence in making decisions during the first half of 2017 Sberbank of Russia earned 371 million, higher than last year by 38%. In the future Sberbank plans to fully move into the digital space and create a new banking platform. The study highlighted opportunities offered by the ecosystem of the digital economy: the globalization of the world economic space; the blurring of the boundaries between the economies of developed countries; a significant proportion of global investment in research projects and technology start-UPS dedicated to artificial intelligence, robotics, big data technology; a high percentage of use of new information technologies and cloud computing in the economy. And also, the possibility of using digitalization for the whole new level of human development
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Description
Justification of the need and the prospects of using controlling in the mechanism of management of a versatile medical center is an actual problem now. The concept of the introduction of controlling, as organizational and methodical complex of support of modernization and management in the field of health care is considered. The analysis of the essence, the tasks and the functions of controlling of medical institution, advantage and possibility of application of controlling in the treatment-and-prophylactic establishment (TAPE) in system of administration is given. Controlling is capable to have an impact on adoption of administrative decisions at the different levels. Applications in a management system of LPT of controlling will allow carrying out the following kinds of activity: to study the parameters of administration and to define the quality of the purpose of medical activity and indicators estimating their result; to define the activity in specialty; to develop information support of the administration; to coordinate the process of planning at the level of intermedical and interdisciplinary interaction; to predict the work of LPU; to develop the structure of the accounting of activity which is rather detailed with the definition of the expenses of the work of LPU; to have an opportunity to estimate the work of LPU at the municipal level and at the level of the subject of the Russian Federation; to develop the unified assessment of the ways and the indicators allowing to compare the results of the administration at all stages of medical activity; to use offers on the basis of the analysis and the assessment of planned and registration data on medical activity and to be guided by them when making administrative decisions at various levels of management
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Description
In the article we present a concept of the introduction of information and communication technologies into the system of public administration on the territory of the Krasnodar region. The concept is one of the major factors providing the most optimum performance and realization of the priority tasks aimed at the development of interdepartmental interaction on the basis of electronic document flow on the territory of the Krasnodar region
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Description
The main factors of success of the modern organization, which are defined in this article - information, knowledge, competent personnel. The signs of classification of information streams in the organization are selected. It is proved that information which is available in turnover of the organization is important for effective activity of the organization, realization of its purposes and tasks. Administrative process is impossible without reliable and objective information, as information is a basis of the solution of all administrative tasks. Requirements to administrative information are defined. The main interrelations of use of knowledge in the organization on the foundation of basic competences are established. Work with innovations in a personnel management system is described. The role of personnel in creation of the competitive organization is investigated. Innovative platforms are determined by an effective way of increase in activity of personnel. The innovative control system of personnel from the point of view of introduction of innovations in activity of personnel is a main purpose of such system. The innovative system promotes providing the organizations by personnel, which constantly generate the ideas for the benefit of firm, effective use of their intellectual capital, professional and social development of personnel for the benefit of workers, the organizations and societies. The effective combination of useful information, innovative knowledge and competent, innovative personnel in the organization will allow it to raise the level in the market, to increase the competitiveness and to increase the income
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Description
Tendencies of development of a cloud computing in business are considered in the article, percentage indicators of development of cloud computing are presented. Advantages of introduction of cloud computing in a business area are listed. It's a fact that cloud computing has theoretically unlimited scale of existence of data, simplicity of operation and financial availability of cloud services, reduction of IT costs. For heads of the companies it is the prospect of reduction of paper document flow and a possibility of distant work with data arrays. The statistics of volume of the Russian market of cloud services is present. The forecast of development of the world market of a cloud computing is made. Advantages of implementation of cloud computing in the sphere of business are listed; the main of them: decrease of costs of IT departments, the expensive equipment and the software. Any agrarian and industrial company will be able significantly to reduce not only financial expenses, but also it will be able competently to redistribute human resources for more effective work thanks to a cloud computing. Realization of a cloud program service in 1C is especially demanded in the Russian market in the sphere of business of agrarian and industrial complex because of the financial profitability and acceptable technical characteristics. Cloud services significantly help business functioning, simplifying work with documentation and communication with the external environment. Examples of application of a cloud computing on medium and small business are presented in the article
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APPLICATION OF CONTROLLING IN LOGISTIC SYSTEMS OF COMPANIES
DescriptionIn the article methodological and practical basics of development and deployment of controlling in logistic systems are covered. The main objectives and instruments of controlling of logistics in activities of the organization are opened. The example of use of controlling in logistic systems is given. The main task of controlling in logistic systems consists in realization of an operating control behind profitability and the best passing of processes of warehousing and transportation material and transfers of non-material resources of the organization
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Description
In the article, we show the need of improvement of quality of the public and municipal services and level of satisfaction of the population. It is proved that development of electronic public and municipal services is an important component of increase in effectiveness of control, development of economy and the social sphere and formation of digital economy. Development of the social sphere, the system of public administration, interaction of citizens and the state is possible only using information and communication technologies. It is probed: development of technologies of electronic interaction of citizens, organizations, public authorities and local government; application in public authorities of Russia of the new technologies providing improvement of quality of public administration; enhancement of mechanisms of electronic democracy. There is a need of lowering of duplicating of expenditures on development of electronic public services and portals. Formation of information space taking into account needs of citizens and society for obtaining qualitative and authentic data, use of infrastructure of the electronic government will change idea of rendering the public and municipal services for citizens and will give the following opportunities: one access point to federal and regional services; convenient search and addressing directories; a private office with complete history of operations, addresses and correspondences; legally significant notification messages from the state; interactive informers on penalties and debts; the modern interface with a complete support of mobile use; the help and support for consultation in extraordinary situations; independent control of services and content
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Description
The concept of the bank of the future is offered in this article and ways of overcoming risks in bank are considered. Criteria for evaluation of activity of bank of the future are marked out. The conceptual model of the bank of the future is directed to a prediction of client's wish and the timely offer to him necessary configured for him services, which will promote increase of client’s loyalty. Risk card is created for the bank of the future; it contains groups of management tools by credit risks and groups of management tools by credit risks for the loan portfolio. It's a fact that for overcoming risks in bank it is required to construct effective system risk – management, which contains the independent element - control over accomplishment of planned activities, the analysis and assessment of results of the chosen risk decision. Management of business reputation through risk control become one of the important element of functioning of bank, being not only a basis of increase in reputation in the opinion of partners, contractors and clients, but also a basis of improvement of financial and economic indicators. It is necessary for efficiency of functioning of banks in Russia: financing of the innovative information technologies, which are applied in banks; employment of qualified personnel and corresponding equipment; application of the latest scientific advances, which are included in process of creating of banking technologies; interest of personnel in a result of the work
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DEVELOPMENT OF MARKETING STRATEGY AND ORGANIZATION OF THE TRADE-MARKETING EVENTS FOR CORPORATION
DescriptionThe article defines the feature of marketing activity focused on the future, in which the two sides are interested: producers and consumers. Five concepts of a resolution of conflict of interests of the company and clients are established. The essence and the content of marketing in corporation are considered, the plan of organization of the trade - marketing events in corporation is offered. On the basis of market research it is recommended to conduct local events with mechanisms aimed at final customer in the point of sale, on increasing the presence of the products of key customers in the point of sale in various formats: additional space sales, bandling or a gift for a purchase, discount or flyer
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REALIZATION OF THE EXTERRITORIALITY IN THE TERRITORY OF THE KRASNODAR REGION
DescriptionIn the article we have shown a process of the improvement of quality of the provided state and municipal services, a way of increasing availability of the state and municipal services to citizens by realization of an exterritoriality principle, that is rendering services to applicants irrespective of a place of their registration or the location of real estate objects