name
Miroshnichenko Marina Aleksandrovna
Scholastic degree
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Academic rank
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Honorary rank
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Organization, job position
• Kuban State University
кафедра общего, стратегического, информационного менеджмента и бизнес-процессов
старший преподаватель
Research interests
стратегический менеджмент, информационные технологии, стратегический и оперативный контроллинг.
Web site url
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Current rating (overall rating of articles)
0
TOP5 co-authors
Articles count: 24
Сформировать список работ, опубликованных в Научном журнале КубГАУ
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Description
The article deals with trends of development of the banking sector in agro-industrial sector of economy. It is confirmed that the Internet is a source of information not only about the client, but also information about bank, about problem points of its growth. It is important that the bank was able to hear the client, to change and to be responsible for the mistakes. Important elements of feedback are considered. The analysis of distribution of appeals on channels of receipt is carried out. Important principles of work with client on the Internet are determined: openness and simplicity in work with client; speed of reaction to publications; lack of tough speech scripts; universality of specialists; individual approach; innovation; management of flows of feedbacks; promotion. The discount is provided for a feedback of any tonality, it is gratitude to the customer for the time which he doesn't regret for writing of feedback about the company. The department of client service will be able to react to complaints of any tonality and to work with client appeals of arriving from any sources such as phone calls in call center, written complaints, and responses from the website of the company because client feedback through Internet resources as a source of customer information and work of bank is important
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MANAGEMENT SYSTEM OF THE ORGANIZATION ON BASIS OF FOCUS-ON- STRATEGY CONCEPT
DescriptionIn this article the management system of the organization on the basis of the organization focused on strategy concept is considered, and the model of realization of the given concept is offered
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STRATEGY OF GROWTH FOR THE CRISIS MARKETS ON THE BASIS OF CONTROLLING OF INNOVATION
DescriptionThe article is devoted to the problem of "How to grow in crisis conditions". In the article it is reasoned that without innovative development of economy progressive functioning of the companies is impossible, the country won't be able to compete with other states on the international commodity market and services. On the basis of controlling of innovation there are conditions created for long-term prospects of the company and expectations of all the stakeholders. Public crisis is generated by conditions and contradictions inherent in it. Their understanding and judgment, creative permission are the key prerequisite of transformation of the companies seeking the way "to fit" into new reality
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TRENDS OF MODERN INFORMATION TECHNOLOGIES AND APPROACHES TO ENGINEERING
DescriptionThe article analyzes trends of the modern information technologies and approaches to engineering. Information technologies are effective in all areas and fields of activity; they provide steady growth rates, increasing competitiveness of the organizations