name

Sheffer Aleksandr Mikhaylovich

Scholastic degree

—

Academic rank

—

Honorary rank

—

Organization, job position

• Pedagogical Institute of Southern Federal University
  кафедра экономики и менеджмента
  Ассистент

Research interests

экономика, организация производства, управление предприятием, маркетинг

Web site url

—

Email

A-sheffer-85@yandex.ru

Current rating (overall rating of articles)

0

TOP5 co-authors

• Serbinovskiy B. Y. ¹

Articles count: 1

Сформировать список работ, опубликованных в Научном журнале КубГАУ

• pdf  139.533kb doc 139.533kb Views: 1974 Date: 24.09.2010
  Serbinovskiy B. Y. Sheffer A. M.

  MARKETING COMMUNICATIONS: THEORETIC AND METHODOLOGICAL ASPECTS OF CHANGES OF A ROLE AND THE BUILDING OF A BRAND OF UNIVERSITY IN CONDITIONS OF FORMATION OF ECONOMY OF KNOWLEDGE

  08.00.00 Economic sciences

  Tags: brand branding innovative economics marketing marketing communications university knowledge economics
  Description

  There are given the results of research of a brand of modern university, features of development of marketing politics of high school, their role in formation of modern economy. The article might be useful for marketers, economists, managers and other specialists, which are engaged in resolving of branding problems, marketing communications, marketing, modern education