name
Starkova Nadezhda Olegovna
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Articles count: 9
Сформировать список работ, опубликованных в Научном журнале КубГАУ
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ANALYSIS OF THE WORLD CAR MARKET
Description
Systematic analysis of the contemporary world car market has been done. The main tendencies and patterns of development of world car market have been identified. The main factors that influent the current socio-economic situation in the specific regions of the car market, as well as short-and long-term prospects for their development, have been determined
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RESEARCH OF FOREIGN EXPERIENCE OF LOGISTICS FORMATION
Description
Objective need of Russian national logistics system formation have been substantiated. The review of global logistics infrastructure has been made as well. Characteristics of the organization and modalities of logistics systems of leading foreign countries have been researched. On the basis of summarizing foreign experience we have made conclusions about the possibility of its use in the development of the domestic logistic model
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Description
Current state of domestic construction industry and especially system of orders for implementation of construction works at the expense of budget funds in the Russian Federation has been evaluated in the article. Organizational and legal aspects of implementation of public procurement in the world have been researched. Main Russian and foreign legislation governing rules and descriptions of competitive mechanism of public procurement have been characterized and estimated.
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FEATURES OF USING THE VIRAL MARKETING IN DEVELOPMENT OF MARKET ACTIVITY OF MODERN COMPANIES
Description
The timeliness and appropriateness of the introduction and use of viral marketing in business of aiming for success enterprises on the modern market have been proved. The forms and special characteristic of viral marketing have been research. The recommendations for the use of viral marketing techniques in the marketing strategy of the company, alone or in conjunction with conventional tools of marketing communications have been given. Specific proposals to improve the system of monitoring the effectiveness of marketing communications activities of the enterprise have been made
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FEATURES OF A MARKETING USE IN ACTIVITIES OF A MODERN AGRICULTURAL COMPANY
Description
It is proposed the applying of the effective marketing mechanisms of modern domestic agricultural enterprises to improve their competitiveness in national and international markets. The article analyzes the features of the implementation of marketing objectives and organization of marketing management at enterprises of agrarian sector
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APPLICATION OF CURRENT APPROACHES TO CHANGE MANAGEMENT IN ENTERPRISE INFORMATION SYSTEM
Description
Timeliness and appropriateness of introduction and use of concept of information technology services management – ITSM have proved in order to improve modern enterprises information system change man-agement in due to fundamental transformation of role and place of information technology system in the management of the organization and use of "standard" models and the principles of the concept
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THE WORLDWIDE TRENDS OF MODERN LOGISTICS SERVICES
Description
The features of the present state of international trade services and the world market have been observed. The basic concepts, the essence and the role of logistics services in the development of the world market have been defined. The analysis of the world market of logistics services, the major factors and trends in the development of logistics services in the global market has been made
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FORMATION OF THE SYSTEM OF MANAGEMENT OF THE ORGANIZATIONAL DEVELOPMENT OF A SMALL COMPANY
Description
The article is devoted to the research of the problem of efficiently and effective creating and using of information and intellectual factors of organizational development of today’s small businesses. Actuality and the need of formation of subsystem of organizational development management in the management system of small enterprises are proven. The author characterized the basic elements and the functional composition of the subsystem of organizational development management of small enterprises
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