name
Fitsurina Marina Sergeevna
Scholastic degree
•
Academic rank
associated professor
Honorary rank
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Organization, job position
• Kaliningrad State Technical University
Кафедра рекламы и маркетинга
Доцент
Research interests
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Articles count: 2
Сформировать список работ, опубликованных в Научном журнале КубГАУ
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INNOVATIVE TOOLS OF BUSINESS MANAGEMENT BASED ON PRINCIPLES OF MARKETING
Description
With increase in mobility of an environment that is characteristic for modern economic conditions, the stable and rigid control system becomes insufficiently effective. The aspects of development of the organizational and economic mechanism of business management based on management-marketing principles are considered. Definitions of concepts of “marketing management”, “mechanism of marketing management” are given
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Description
Producers and consumers in the system of the operating social and economic relations as a complete object with steady interests for an introduction of innovations are considered. The concept of the “innovation” of market subjects which reflects the features of scientific, technical and production potential of the producer and qualitatively changing needs of the consumer is considered; on the one hand, it characterizes the internal innovative abilities of the founder and the producer of the goods, and with another - changing motivational installations and requirements to nature of consumption of the offered goods and services from their user
pdf 133.660kb
doc 133.660kb