№ 129(5), May, 2017
Public date: 31.05.2017
Archive of journal: Articles count 97, 240 kb
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SMM – PROMOTION OF A FOOTBALL CLUB AND INTERACTION WITH THE TARGET AUDIENCE THROUGH SOCIAL NETWORKS
22.00.00 Sociological sciences
DescriptionThe article is based on the goal - to show the importance of working with social networks as one of the main ways to promote the football club. Representation of a sports organization in this field plays a special role at the present stage of the development of information channels. Denial of active use of social networks in the formation of the brand of the football club, or insufficient positioning in the Internet space reduces the effectiveness of interaction with the target audience. This is especially noticeable in "communication" with the younger generation, which actively uses social networks as one of the main channels of communication and positioning. Promotion of a football club in a virtual environment is an important task, which is reflected in this article. A competent combination of work with social networks and the media allows solving many issues related to the positioning of the club's brand, strengthening its image. Active study of these issues allows us to understand the possibilities of using modern methods of SMM promotion of the football club better, which allows us to keep closer contact with the target audience, ready for dialogue and close interaction, which allows us to obtain both reputational and commercial benefits. Thus, the material presented is an opportunity to explore existing opportunities and new trends in the use of PR in the sports field, in football in particular
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Description
The article considers brief theoretical information of the wavelet transform and the methods of identification of nonlinear time-varying systems using multi resolution wavelet transform. The methods of data processing based on wavelet transformation are widely used in recent times. Wavelets have significant advantages compared to Fourier transform because wavelet transform tells you about not only the frequency spectrum of the signal, but also on what point in time came one or another harmonic. With their help, you can easily analyze intermittent signals or signals with powerful bursts. Moreover, wavelets allow us to analyze data according to scale, on one of the preset levels (small or large). The unique properties of wavelets allow constructing a basis in which the representation of the data will be expressed with just a few nonzero coefficients. This property makes wavelets a useful tool for data packaging. Small expansion coefficients may be discarded in accordance with the selected algorithm without a significant impact on the quality of the compressed data. Wavelets have found wide application in digital signal processing and data analysis. There are two classes of wavelet transforms: continuous and discrete. In the article we have implemented the discrete wavelet transform with the resulting output distribution on a 3D graph. The algorithm and the results of converting a time series of indicators of integrated industrial systems of sugar subcomplex in agro industrial subcomplex. The methods of neural network modeling for improved accuracy in predicting high-frequency oscillation are applied in the research. The method of determination of cyclic patterns based on coefficients of the wavelet transform has been proposed
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Description
The article has indicated the problem of the growth of document organization on the example of higher educational institution FGBOU "Kuban state technological University". Based on years of practice, the author conducted a detailed analysis of activity of service of documentary maintenance of management of the University and detailed analysis of the structure of the document taking into account the specifics of the direction of the organization. The article sets main tasks of service of the DOE, the actual problems of transition to paperless documentation of the organization's resources. We highlight problems of management and use of documents, due to the steady growth of documentary information. The major factors, influencing the growth of volumes of documents were given. Despite the rapid development of electronic document management in practice, electronic document duplicates the traditional paperwork. However, today the approach to document management is based on electronic technologies. The study of the author offers solutions to the general problem of reducing the volume of document workflow in the modern world
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ANALYSIS OF THE CAPABILITY OF CURRENT ASSETS IN THE AGRARIAN AND BAKERY SPHERES OF THE ECONOMY
DescriptionIn the article we consider the methodological framework for the analysis of asset turnover; critical assessment of individual provisions of the traditional methods of analysis of capital turnover; a method to eliminate the influence of the price factor and the composition of current assets by results of approbation of an improved method for analyzing the turnover of circulating assets and own capital of business entities. The basis of the theory of capital turnover is the classic formula of the reproduction of capital by K.Marx, suggesting the increase of goods, money and money capital at the last stage of treatment, and improving the efficiency of the rational organization of the use, the rational level of concentration. The higher the speed of capital turnover, the more efficient its use is. The peculiarity of the process of the turnover of inventories, working capital is its dependence on specialization of business entities, defining the structure of fixed and current assets, ratio of reserves, participating and not participating in circulation during the reporting year. However, the traditional method of analysis of asset turnover, inventory does not distinguish between reserves for participating and non-participating in circulation during the reporting year, which precludes an accurate assessment of the process of circulation of assets to make the best management decision for their formation, to determine an objective rating of the business entity in its credit scoring. With regard to the method of analysis of asset turnover, inventory use of non-participating stocks in circulation during the reporting year, overstates the average annual total assets, inventory is the baseline for calculating the number of revolutions; inflated the average book value of assets, inventory, reduces the number of revolutions per year overstates the duration of one rotation of assets, stock, increases the capacity revenue (annual turnover) and, therefore, overestimates the need for assets, inventories, leading to inaccurate assessment of the release (raising) of assets stocks
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ANALYSIS OF QUALITY INDICATORS OF AUTOMATIC CONTROL SYSTEMS WITH NONLINEAR APPROXIMATION CONTROL LAW
DescriptionThe subject of research of this work was the study of the quality of control processes in a nonlinear automatic control system with an approximating the control law. In the known published works there are no results of such studies, which makes it difficult to synthesis a nonlinear control system for multimode objects in applied biotechnology, including technological objects of the agro-industrial complex. A comparative analysis of the quality of regulation in the transient and steady-state regimes is carried out. It is shown that the approximation method used for the synthesis of the nonlinear control law provides a linear dependencies in steady-state and close to them modes in combination with relay modes in transient regimes, which is a positive factor for improving the quality of regulation in multimode control systems. It does not necessary to determine the moments of switching the dependencies in the control law when changing modes
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BIOLOGICAL FUNCTIONS OF CAROTENOIDS AT CATTLE REPRODUCTION
DescriptionCarotenoid preparations are quite widely used in a health care, but in the veterinary and animal husbandry, their use is limited. In terms of livestock farms of the Krasnodar region and the Rostov region at the biochemical monitoring studies of the cattle blood the lack of carotene in the serum is revealed from 45 to 100 % of the samples. To study the biological function of carotenoid we used preparations, which are the oily solutions for injections: β-carotene (manufactured by FS 42-3867, which is produced from the biomass culture of the fungus Blakeslea trispora) and lycopene, emitted from plants. The cows in the test groups during the dry period and within two weeks after birth got carotenoid preparation subcutaneously at a dose of 10 ml per animal with an interval of 7 days. As a result, it was found out that the application of carotenoids has the most favorable conditions for the flow of labor and the postnatal period, which are manifested in the decrease in obstetric and gynecological diseases in cows and reduce the period of infertility. In the experimental groups the levels of vitamin A and carotene1,3 times higher (1,26 ± 0,14 μmol/L vs. 0,97 ± 0,09 μmol/L ) 1,8 times (0,34 ± 0 03 mg /% vs. 0.61 ± 0.11 mg /%) respectively in comparison with the parameters of the intact animals at a high level of confidence (P < 0,05). Phagocytic number and percentage of digestion of neutrophils increased by 8,5 %, the difference in the number of B-cells reached 9,1%, T-cells – 6,7%. In a humoral immunity found a significant increase in Ig A. After comparison of the level of lysozyme activity of blood serum was observed its reduction in all animals immediately after birth, but in the experimental groups this process was less pronounced. The use of carotene preparations helps to reduce the concentration of lipid peroxidation products in the body of cows (diene conjugates - by 16,6 %, ketodienes - by 35,7 %, malondialdehyde – by 11,3 %), which creates favorable conditions for the flow of the metabolic processes associated with ensuring the normal childbirth and post-partum involution of the genitals. In the group of cows, receiving the carotenoid lycopene, the dyspepsia morbidity of the newborn calves compared to a control decreased by 26,7 %, bronchopneumonia - by 13,3 %
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BIOLOGY OF SEED GERMINATION OF SOME SPECIES OF FAM. ROSACEAE JUSS
DescriptionWe have studied the germination and the nature of germination of seeds of 20 species of FAM. Rosaceae. A wide range of germination characterizes their seeds: rapid, slow, with very poor or no germination. Laboratory germination of seeds stored at room temperature for 6-7 months have 80-100% - 8 species, 66-77% - 3, 1-9% - 4 species and 5 species did not germinate at room temperature, they need special conditions for germination
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Description
In the article, it is told about need of the correct and rational use of fixed assets with system of the organization of accounting in branch of a structure of power objects. Operational stages of fixed assets at an initial stage of construction are shown. The main questions and problems of rational use of fixed assets are investigated. Fixed assets in the course of production carry out a role of means of labor, which are used by the person as the conductor of his impact on objects of the labor for the purpose of their adaptation to satisfaction of the requirements. Fixed assets make a basis of material and technical resources of the organization, define her technological level, the range, quantity and quality of products, the performed works and the rendered services. Fixed assets via the economic mechanism of depreciation and costs of their repair participate in formation of prime cost of goods (works, services) and financial result of activity of the organization. The facts of economic life on leaving of fixed assets exert considerable impact on financial result as well. Therefore, for ensuring reliability of information, which is contained in accounting reports, the organizations have to keep account of the facts of economic life with fixed assets in strict accordance with normative documents
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VARIABILITY OF A PSYCHOTHERAPIST’S SPEECH TACTICS AS A FACTOR OF EFFECTIVE PERSUASION
10.00.00 Philological sciences
DescriptionCombinability of psychotherapist’s speech tactics used in the context of a therapy session is considered. Psychotherapeutic discourse is distinguished from similar notions of medical discourse and therapeutic discourse. The specificity and sequential organization of speech tactics are determined by the character of the interaction in the dyad “therapist – client”, which is categorized as oral unprepared semi-official nonpublic speech. The rationale for using tactics with therapeutic effect is to induce the reappraisal of the problem situation in the sphere of the addressee. Speech tactics form a syntagmatic sequence, based on the evaluative modus of the state of affairs: moving from a negative appraisal to a normative appraisal (normalization tactic); from a normative appraisal to a positive appraisal (positivization tactics). Psychotherapist’s speech tactics are an immediate response to the client’s preceding speech move. The repertoire of psychotherapist’s speech tactics includes justification, compliment, praise, joke, exaggeration, compensation, advice, warning, sympathy, definition, dissociation
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Description
In the article the bank regulator of the country - the Federal Reserve System (FRS) is considered. The influence of monetary policy of FRS on the international financial markets, including the stock, currency and commodity markets is estimated. For the analysis of data, the statistics indicators characterizing dynamics of driving of major financial instruments and the markets since 2007 and finishing with the beginning of 2017 are used. As comparison, the analysis of dynamics of interest rates of the Federal Reserve of the USA and the S&P500 market index was used. The Influence of FRS on the American and German bonds is defined. On this basis, the conclusion is drawn that securities have high correlation, but the other Central banks take part in it. The forward reaction of monetary policy of the other bank regulators on decisions of FRS after crisis of 2008-2009 was revealed. The research of the influence of monetary policy of FRS on the market of petroleum crude, which suffered, first of all, because of the increase in interest rates of the bank regulator of the USA is conducted. The authors of the article have studied the reason of this process caused by interrelation of the commodity markets and monetary policy of FRS. In conclusion, key trends of the world financial platforms because of change of monetary policy of FRS and possible consequences for actual and financial sectors of the world economy were allocated