№ 129(5), May, 2017
Public date: 31.05.2017
Archive of journal: Articles count 97, 240 kb
-
Description
The situation which has developed in the Russian economy concerning investment activity taking into account the operating investment policy of the state is considered in the article. Today in the country the new aspect of the international relations demanding sharper and cardinal intervention of the state in the improvement of structure of investment resources develops. The purpose of this article is disclosure of the main characteristics of formation in dynamics of structural elements of investment resources and the offer of the directions of activization of the investment policy in Russia. Indexes of the main indicators of the investment activity in the Russian Federation are considered, the structure of investments into fixed capital by financing sources is analyzed. The main structural shifts in formation of the investment resources during the post-crisis period taking into account change of investment potential of institutional sectors and financial conditions of the investment activity in Russia are investigated. It is revealed that negative change of a situation with attraction of foreign investments into the Russian economy had significant effect on dynamics of investment resources. The situation, which developed in the economy of Russia quite precisely, lets to know that it is impossible to rely only on the self-regulating market. For more effective attraction of the investment resources strengthening of a role of the state support of investments, development and improvement of investment policy, searches of the most optimum cooperation of domestic enterprises with the foreign companies are offered
-
USE OF GRAPE POMACE IN PRODUCTION OF FLOUR CONFECTIONERY PRODUCTS
DescriptionThe object of the study was the sweet pomace of red varieties of grapes grown in village Taman Temryuk district of the Krasnodar region. By grinding in a laboratory mill and drying in a drying oven at a temperature of not above 60 ºC, a powder is obtained from the mash. Its quantitative chemical analysis has been carried out. The mobile forms of metals and the total content of metals are determined. The content of mercury, lead, arsenic does not exceed the permissible levels of the maximum content of toxic elements in flour confectionery products. The influence of powder from grape pomace on the quality of the finished product and on the properties of the pastry test was studied, as the control sample was chosen the recipe for the sugar cookies "Carrot". A part of the flour was replaced with grape-dried powder in amounts of 1 %, 2 %, 5 % of the mass of wheat flour of the highest grade in the test. The recipe of sugar cookies with the addition of powder from grape pomace and without, calculated on 200 g of finished product, and organoleptic parameters of the finished biscuit is given. It is established that the use of grape-dried powder allows to increase the mass fraction of dry substances and to reduce the mass fraction of sugar in confectionery products, as well as to enrich them with mineral substances, microelements, which are necessary for normal functioning of the organism. Biscuits with the addition of powder from grape pomace are a good source of ballast substances reducing caloric content, which contributes to the removal of harmful substances from the body: cholesterol, heavy metal salts, etc
-
Description
The article is devoted to consideration of the content of teaching a foreign language in the era of globalization. Basis of content formation of teaching are two main principles consisting in necessary sufficiency and availability of teaching material. The study examines the main components of content of teaching consisting of system of knowledge and system of skills and abilities, structural by realized through five subcomponents which determinate selection criteria of teaching material. This includes the study of such aspects of the problem as the identification of sociocultural changes in the context of globalization, based on the information character of society. The language changes are considered under the influence of the above factors, which must be taken into account in the content of teaching the language as a foreign language. It is concluded that these changes need to be taken into account, because they are critical and extend to all spheres of life. Language, being in indissoluble connection with society during all evolutionary development is also subject to changes. In this regard, the language changes are considered under the influence of the above factors, which must be taken into account in the content of teaching the language as a foreign language. The basis of these changes is the information character of society, which influences the language style of the era, which must be taken into account in the content of teaching the language as a foreign language
-
Description
This article proposes an approach to teaching mathematics in high school, based on the application of application software packages, which is especially relevant in connection with attempts to transition in the upper grades to profile education, when the student chooses the direction of more in-depth study of subjects, based on his own inclinations. The substantiation of necessity of development of methodical positions and recommendations on use of packets of applied programs on lessons of mathematics in the senior classes of high school is given. The analysis of existing packages of applied programs for teaching mathematics in high school is carried out. During the research, packages used for solving mathematical problems are considered: MS ESCEL, STATISTICA, MATCAD. Known packages of applied programs are classified according to groups of applications in mathematics lessons. Approaches to the use of application packages in math lessons during the pedagogical experiment have been tested. The pedagogical experiment was conducted on the basis of the State Budget Professional Educational Institution of the Krasnodar Territory "Beloglinsky Agrarian Technical Technical School". The analysis of the results of approbation is carried out and recommendations are made on the application of application software packages in mathematics lessons in secondary schools
-
Description
The article is devoted to the study of factors of adaptation of Chinese students to educational environment of TPU. The goal of this work is to identify influence of different factors on adaptation of foreign students studying in Tomsk Polytechnic University. Various methods of data collection and analysis are used in the research –an associative experiment, open-ended questions and observation. As a result of the associative experiment main factors of adaptation of foreign students are revealed: interest in Tomsk, comfortable accommodation, professional tutors, relationship with peers and Russian language level. Weather and the need to adjust to new surroundings negatively influence adaptive capacity. Analysis of answers to the open-minded questions has confirmed the results of the associative experiment. Negative character traits are mentioned as factors that negatively influence adaptive capacity. The Russian language is regarded ambivalently by the Chinese students. It is perceived both as a negative and as a positive factor by the same respondents. Many students consider successful passing of Russian as a Foreign Language Test as personal success. Therefore, Russian is the most important factor of adaptation of the Chinese students in TPU
-
Description
Existing control system of functioning specially protected natural areas is not sufficient for the preservation of biological and natural diversity of the Krasnodar region. To create favorable conditions it is necessary to ensure the safety of ecosystems on the territory of natural distribution, conservation of viable populations of plants and animals, maintenance of ecological processes. It is necessary to do a cadastral registration of newly formed protected natural areas, to do a preparation of a management plan for the newly formed protected natural areas, to do an evaluation of effectiveness of intermediate design solutions, to do full ecological survey of natural objects, which is planned to declare the specially protected natural areas at the regional level. In our opinion, on the territory of Krasnodar region it is necessary to adjust the regulatory legal acts in accordance with applicable law, it must be coordinated interaction of federal and regional authorities. We consider that it is appropriate to set a deadline for agreeing the boundaries of protected areas’ zones for entering information into the Unified State register of real estate that will accelerate the procedure of establishment and abolishment of specially protected natural areas
-
HUMAN MARKETING AS AN EFFECTIVE INSTRUMENT OF INTERACTION OF INTERNAL AND EXTERNAL MARKETS OF LABOR
DescriptionThe issues of functioning of domestic and foreign labor markets are considered in the article. There were determined the main problems that accompany the functioning of these markets. There was given the characteristic of the term "labor force". There were presented the main directions and stages of work of recruitment agencies that are intermediaries between an employer and an applicant. There were substantiated the main directions and types of personnel policy of an organization. There was conducted the comparison of the types of personnel policy of an organization: passive, reactive, preventive, active. There were characterized the technologies of personnel marketing, which are based on the functions of personnel planning, employee engagement, selection and screening of candidates. There were identified the key functions of personnel marketing. The personnel marketing on an enterprise allows us to conduct the target intelligent selection of personnel for vacant positions, it allows to provide for needs of an enterprise in employees of specific categories, gives the possibility to influence the compensation and effectiveness of labor potential of an enterprise. There was based the reasonability of personnel marketing technologies application as an effective instrument of interaction of domestic and foreign labor market. The application of personnel marketing technologies supplies the effective personnel policy of a company that will allow providing the effective maintenance of labor potential of a company
-
COMPLEX ANALYSIS OF SOCIAL WELLBEING OF THE INHABITANTS OF SOCHI IN THE POST-OLYMPIC PERIOD
22.00.00 Sociological sciences
DescriptionThe article is devoted to social wellbeing as an integral indicator of the socio-psychological state of the individual, social groups and society as a whole. Various methodological approaches to the definition of this category were examined. The article presents the results of the sociological research carried out by the authors devoted to the study of social well-being of the residents of Sochi in the post-Olympic period. Based on the analysis of empirical data, the following indicators are certain: satisfaction of residents with their financial situation, living conditions and health status; the level of optimism in the context of personal and social life in the short time perspective, the degree of conflict in the city between different social groups and trust of habitants to the Central, regional and local authorities. The main problems of Sochi and possible ways of their solution, according to opinion of local residents are presented. The article studies the opinion of citizens to such nationwide processes as the annexation of the Crimea to Russia and the imposition of sanctions against our country, as well as retaliatory sanctions of the Russian Federation. Special attention in the survey is devoted to the attitude of local people to the Olympics in their city and the use of Olympic legacy, as well as the preparation and holding of football World Cup in 2018
-
CORPORATE INTEGRATION AS A FACTOR OF INTENSIFICATION OF THE COMPANY`S INNOVATION CAPACITY
DescriptionThe article investigates a relation between the company`s innovation capacity and its integration strategy. The author considers main elements of innovation capacity: access to new technology, dynamic entrepreneurship, reproducible competitive advantages, supply of complementary goods. Further in the article main forms of corporate integration are being analysed: from zero integration to “mild” integration in the form of entrepreneurial networks and “strong” integration in the form of M&A. The author analyses the effect of different integration forms on the elements of a company`s innovation capacity and makes a conclusion that integration may serve a purpose of increase of innovation capacity by creating a synergistic effect which is shown in increased company`s potential and reduced transaction costs. Stronger integration means stronger synergistic effect and its effects. However, the author shows that “mild” forms of integration through entrepreneurial networks and strategic alliances may be the most prospective for further research because such forms of integration allow to affect all the element of innovation capacity without sufficient costs of implementation of integration strategy
-
CRITERIA FOR SELECTION OF KEY WORDS DURING THE FORMATION OF A SEARCH QUERY
10.00.00 Philological sciences
DescriptionThis article was written in the mainstream of modern Lingua-pragmatic research and is dedicated to the analysis of the criteria for selecting keywords during the formation of a search query. The choice of this type of Internet communication is due, first of all, to the fact that the search query is a text consisting entirely of keywords, aside from that search query is used in everyday speech practice regularly and often. The article suggests possible criteria for the selection of keywords; we have developed a technique for analyzing the search query in a communicative aspect. The main methods studies were continuous sampling of the material, linguistic experiment and semantic and communicative analysis. Particular attention is paid to the difficulties arising in the analysis of requests in which the producer's intention is not clearly expressed. The results of the research are important for understanding the linguistic essence of the keyword, the principles of the formation of search queries and can be used in the analysis of keywords in different types of texts. Practical significance of the research is that taking into account the given criteria in the choice of keywords allows reducing the communicative risks arising in the process of the search query formation