№ 131(7), September, 2017
Public date: 29.09.2017
Archive of journal: Articles count 124, 307 kb
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CREATION METHODOLOGIES OF CONSUMER VALUE OF CONFECTIONERY
DescriptionIn the article the analysis of an entity of consumer value is provided, approaches to the description of a concept of value are discussed; problems of a research and measurement of consumer value are updated. The consumer value of goods expresses in a choice from a large number of similar goods, conditions for which can be its cost, qualitative characteristics, gradations, the sizes. It is set that in case of determination of consumer value it is impossible to be guided only by its cost, here its qualitative characteristics, conditions of the supplier and the level of service will be an important index for acquisition by wholesalers. The consumer value of production proceeds from the advantages got by the buyer from his acquisition and costs of its purchase made by it. In addition, to understand priorities of the buyer, it is necessary to select analysis stages of consumer value, which are divided into several processes; they include production, a market research, and questions of sale and support of production. Authors consider the value as one-dimensional and multivariate construction, select three basic approaches to value assessment. It is set that pricing based on prime cost is made from analytics of need of the buyer, with establishment of necessity of goods for it, and its cost should characterize its advantages
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Description
The aim of the research was to develop a geographical information system (GIS) for monitoring soil fertility based on calibrated remote sensing data within Rostov region. The possibility of developing a geoinformation system for irrigated agrolandscapes monitoring based on modern computer geoinformation technologies for problems solving of reclaimed territories management in cooperation with other automated information technologies is considered. An example of selecting main degradation processes for the irrigated agrolandscape within Rostov region boundaries, the main possibilities of the system and the proposed directions for its development are presented. To develop a geoinformation monitoring system, the ArcGIS 10.4.1 for Desktop software package has been selected. Monitoring GIS includes remote sensing data obtained from the VEGA-Science satellite monitoring service. The technology for creating a geodatabase for degradation processes monitoring, necessary for rapid analysis of information and time-saving on collection, processing and calibration of data bulk is introduced. As a mapping principle, graduation of farm fields by intensity of land degradation processes was used. GIS monitoring includes multi-layer digital maps and data attribute tables characterizing the main indicators of soil fertility and crop seeding development. The use of GIS technologies with satellite data will significantly reduce the complexity of field survey data processing by data processing automation and is promising for developing computer monitoring systems for irrigated agro landscapes. Farm specialists are offered a convenient mechanism not only for data accumulation, but also for maintaining fields’ history with reference to the yield year. Analysis tools allow performing data spatial and logical queries, to run samples and reports
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Description
The article provides experimental data, which help to substantiate the effectiveness and feasibility of application of plant resources, produced by the rubbing of the pears in the production process of puree as raw material for the production of secondary food additive. For the first time, with the use of pulsed NMR it is established that processing of secondary resources of pears processing in UHF EMF influence on the redistribution of bound and free moisture, i.e., the maximum transition was for linked moisture to free moisture, noted in the processing of secondary resources in UHF EMF with the rate of heating (increase in temperature) 0,4 °С/s to a temperature of 60 °С. It is established that such processing of secondary resources of processing of pears allows to increase the average speed of the subsequent IR-drying and reduce the time IR drying in 2 times in comparison with IR-drying of control sample (without pretreatment in UHF EMF). Pre-treatment of secondary resources of processing of pears to UHF EMF for the identified modes allows for their subsequent IR-drying to reduce the loss of vitamin C, 23.9% and P-active substances – by 20.6% compared with the control sample. We have developed technological modes of production of food additives from secondary resources of processing of pears, providing maximum preservation in its composition of thermolabile biologically active substances – vitamin C and P-active substances. On the basis of these studies, there was developed a set of technical documentation, including TU 10.39.25-423- 040801346-2016 "Food additive. Pear Powder" and a technological instruction for the production of food additives
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SOME ASPECTS OF INTRODUCING IN VITRO OF NEW CLONAL ROOTSTOCKS FOR STONE FRUIT CROPS
06.00.00 Agricultural sciences
DescriptionThe article presents the results of the study of the effect of the size of the explant clonal rootstocks for stone fruit crops of the Krymskaya OSS VIR VSL-1, VSL-2, LC-52, RVL-1, RVL-7, VVA-1, AP-1 injected in vitro and concentration vitamins and phytohormones in a nutrient medium on the efficiency of introducing in vitro of these rootstocks. The optimal size of the injected in vitro explant was determined and nutrient medium in the first stage of micropropagation was optimized. The optimal size of the dissected meristem, which provides the maximum percentage of explant initiation is 0.4 mm. The modified version of the nutrient medium based on the Murashige and Skug prescriptions with a reduced content of vitamins B1 0.1 mg / l, B6 0.4 mg / l, PP- 0.4 mg / l, and phytohormone 6-BAP - 0.3 mg / l. at the first stage of cultivation of explants of clonal rootstocks for stone fruit crops is optimal. The survival rate of explants in all tested samples of clonal rootstocks on this modified nutrient medium was in the range of 92.5-97.5%
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COMMUNICATIVE STRATEGIES IN THE PEDAGOGIC DISCOURSE: THE OVERVIEW OF WORKS
10.00.00 Philological sciences
DescriptionAnthropocentric orientation of modern linguistics determines the central place of the person and speech acts in scientific research. The speech is the main tool for the teacher to promote effective communication and its harmonization. Therefore, it is important in the process of pedagogical communication to select the communication strategy that will enable faster and more productive to achieve aims. The article considers several definitions of communication strategies (O. S. Issers, I. N. Borisova, Y. V. Sorokina, Y.Y. Pospelova, O. V. Philippova), which are based on the basis of aim setting. The communication strategy will be defined as a complex of speech acts aimed at realizing a specific communicative purpose. Despite the fact that pedagogical communication is characterized by a certain (though rather extensive) range of objectives, there is not a single point of view about the list of strategies of academic discourse in the scientific literature at the moment. Among the most respected, quoted it is possible to allocate the theory of V. I. Karasik (explain, evaluate, promote, organize, and control strategies), N. A. Antonova (imperative, informative, communicative and regulating strategies), M. A. Prisyazhnova (informative, regulatory and contact-establishing strategy), M. Y. Aleshkov (information-justifying, manipulative-consolidating, expressive-appellative and monitoring and evaluation strategy). The article considers the aims, functions of pedagogical communication, which contribute the using of these strategies and peculiarities of their implementation
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ABOUT CRIMINALISTIC CLASSIFICATION OF THE CRIMES AGAINST FAMILY AND MINORS
DescriptionThe article describes the main problems of criminalistic classification of crimes against family and minors. There were investigated the characteristics of criminal law and criminal nature, which is the basis for the classification
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CATALOGING IMAGES OF DANDELION (TARAXACUM OFFICINALE WIGG.) WITH FASCIATION
DescriptionThe phenomenon of fasciation on the example of a higher plant called “Taraxacum officinale Wigg” has been considered. The effect of fasciation on the various particularities of plants has been shown. There are numerous examples of the different fasciation types of present plant’s type which are growing in different ecological areas. We have demonstrated that the phenomenon of fasciation exists in natural populations and in areas with development pressures, and it may occur after mechanical damage to plants of Taraxacum officinale. In most cases, fasciation is regarded as an exceptional phenomenon. A number of authors have distinguished fasciation to non-inheritable and inheritable. The first is the influence of external factors such as insect damage, injury, weather conditions. The second is caused by internal reasons. The number of regularities was installed that the reproductive bodies of plants are more often fascinated, and thermophilic forms are more likely to have fasciation. Photographic images of various types of fasciation, patterns and diagrams are given. Fasciation can be considered as a marker because of the connection of this phenomenon with the violation of the ecological situation. Plants with morphoses including ones with fasciation of individual organs, can act as indicators of pollution of the natural environment. Thus, the phenomenon of fasciation affects many areas of science, such as ecology, morphogenesis, genetic monitoring. The possibility of studying the phenomenon of fasciation on a model object of dandelion is shown. As a methodical approach to the study of this phenomenon, it is proposed to create a database of images, in this way it would be cataloging the image
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THE POLICY OF TSARIST RUSSIA IN CHECHNYA AT THE TURN OF THE 1840- 1850-IES
DescriptionIn the article, based on factual material, we reveal the policy of tsarist Russia in Chechnya at the turn of the 1840-1850-ies. The article points out that in 1836, Chechnya was not included in the national liberation movement of highlanders of the North-Eastern Caucasus. In early 1840, Shamil was elected the Imam of Chechnya and the Imam of Dagestan and Chechnya. The same year there was a General revolt in Chechnya. Since that time, the center of the national liberation movement in the North-East Caucasus was moving to Chechnya. The article noted that for the conquest of the Chechen population by the king's command despite military means there were made engineering, economic and ideological measures. In the end, these measures and the teachings of Kunta-Haji, which began to spread in the same period of time, influenced the political situation in Chechnya and the minds of the Chechens. And all this, taken together, led to the fact that since the early 50-ies of the 19th century some groups of the society of Chechnya began to show a tendency towards reconciliation with Russia. In the studied time there was a change of tactics of the king's army in Chechnya. The Royal army was moving from trench warfare to the method of the marginalization of Chechens further and further into the mountains, through the construction of forest rides, and consolidated in the captured territory a system of military forts and Cossack villages. In 1850 the Royal army began to implement a plan of invasion of Chechnya which was Dagestan barns. This undermined the economic base of the Imamate heavily. Since the beginning of the 1850-ies and up until 1859, the center of gravity of the Caucasian war was transferred to Chechnya. There would be major events that would create the fate of the Imamate. Thus, the article characterizes the economic and propaganda policy of tsarism and its importance in the conquest of Chechnya; we have also highlighted the military actions against the mountaineers, explored the tactics and the strategy of the king's army in Chechnya
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Description
The article explains that the formation of new content and forms of professional training of future teachers in higher education institution must be implemented with emphasis on its ability to self-development, but rather, on professional and personal self-development. This work discusses the following areas that characterize the professional and personal selfdevelopment of future teachers of mathematics: the organization of the educational process with a strong orientation to future teachers of mathematics; integration of educational technologies of selfdevelopment of personality of students – future teachers of mathematics, aimed at formation of skills of independent educational activity, ability to selfeducation; formation of professional communicative competence of future mathematics teachers both through traditional means of communication in the educational process, and through remote (computermediated communication); the actualization of reflexivity of personality of future teacher of mathematics; the development of the requirement of motivational sphere, based on professional motives and interests, willingness to self-improvement in professional activity. It is shown that the process of professional and personal self-development of future teacher of mathematics in the educational process of a university will be efficient if all of these areas will manifest themselves together, inseparable from each other
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DESING MULTI-DETAILS GARMENTS USING TRADITIONAL MIDDLE EAST ORNAMENTS
DescriptionThe article presents the development of multi-detail women’s dress with rectilinear articulation that are located according to the principle of traditional middle East ornaments. As the source we have selected geometric ornaments called girih