№ 76(2), February, 2012
Public date: 29.02.2012
Archive of journal: Articles count 92, 197 kb
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Description
The problem of forming of innovate elements of intelligence service of corporate management is dis-cussed on terms of knowledge economics. New trends and conditions of corporation’s development as reflection of economics trends are picked out. The system of measures pointed at stimulation of producing of future intelligence foundation and me-chanisms of such producing are suggested
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MODERN ASPECTS OF CUSTOMER RETENTION IN THE BANK
DescriptionThe article investigates the current issues management client base of commercial bank. Set objectives that are set when working with clients, the rationale for the development of client policy. We study the principle of segmentation as the basic principle is to develop the customer base and its market capitalization. The necessity of developing and implementing programs of bank loyalty. Identified gaps and proposed major activities, which should give special attention to improve customer retention policy