name
Gayduk Vladimir Ivanovich
Scholastic degree
•
Academic rank
professor
Honorary rank
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Organization, job position
• Kuban State Agrarian University
кафедра экономики и ВЭД
декан экономического факультета
Research interests
агропродовольственный рынок, рынок продукции животноводства, госрегулирование экономики, инновационная деятельность.
Web site url
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Current rating (overall rating of articles)
0
TOP5 co-authors
Articles count: 49
Сформировать список работ, опубликованных в Научном журнале КубГАУ
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THE ROLE OF FOREIGN INVESTMENTS IN DEVELOPMENTS OF ECONOMICS IN THE RUSSIAN FEDERATION
DescriptionForeign investments are one of the integral parts in the structure of international capital flows. There are various forms of foreign capital. In the analysis of these forms general principles to the classification of investments that involve, and sometimes reglamentary, their separation on targets, deadlines, investments, forms of ownership of resources investment, risks and other characteristics can be used. Investment activity may be represented in the form of investments, regardless of their source of income and outflow in the country of investment, different forms to obtain economic benefits (profit) and the achievement of other macro - and micro - goals of the government. Analysis of the data of The Rosstat and Bank of Russia indicates that in the Russian Federation there is a significant decline in the inflow and outflow of foreign investment and the export of capital, as before, exceeds import, which characterizes the investment climate unfavorable to investment of foreign capital in the Russian economy. This phenomenon is due to the anti-Russian sanctions aimed at reducing Russia's influence in the international relationships and reduce its capacity. International investment cooperation does not meet potential opportunities. Therefore, it is necessary to not only search for new forms and methods of mutual investments but also search the creation of modern infrastructure investment complex in the field of foreign economic cooperation and strategic partnership. The attraction of foreign investments into the Russian economy requires significant organizational efforts from the Russian federal and regional authorities, and private companies, financial institutions. It should be aimed at reviving the economy and getting access to advanced technologies and methods of management; contribute to the effective production, integration into the world economic system
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THE IMPROVING OF ASSORTMENT BY «BUMFA GROUP» IN CHERKESSK
DescriptionThe article presents and analyzes the assortment of "Bumfa Group" with the methods of ABC analysis, XYZ-analysis. It gives the description of the goods offered by the organization, its customers and its main competitors. The profile of competitive advantages and disadvantages is compiled. It presents the results of marketing research of consumers acquiring products offered by LLC "Bumfa Group" - the goods in terms of popularity, the factors influencing the decision to purchase, customers’ satisfaction in price, packaging and product quality, the results of customers’choice of new products to update the assortment, customers’ satisfaction in volume of incoming advertising information about the products of "Bumfa Group." The necessity to optimize the assortment of the organization is founded. To achieve this aim we developed a project to introduce new products in the range of goods - wet wipes for office equipment. The characteristics of the new product, the production plan and performance indicators of the project are supplied
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IMPROVEMENT OF MARKETING ACTIVITIES OF THE COMPANY
DescriptionThe objectives of the study were: studying of the theoretical aspects of marketing activities and their role in the organization's production and economic activities, carrying out of analysis of its financial and economic activities, substantiating of the directions for improving the marketing activities of the organization in order to improve its efficiency and sustainability. The object of our study is the agricultural enterprise of FSUE "Pravoberezhny" in Temryuk district. The main activity of the company is the cultivation of cereals and milk production. In general, having analyzed the relative indicators of financial stability of FSUE "Pravoberezhny", we can make a conclusion about financial independence of the enterprise. We have made a proposal to process the milk produced by the farm for baby food in order to increase its sales along with the revenue and profit of the farm. The calculation of the effectiveness indicators of the proposed activity illustrates its feasibility and high efficiency. The payback period amounts to 1 year and 1 month, the net present value of the project is more than 6.6 million rubles. The article provides an optimal and real distribution of the organization's budget for advertising. The opening of the marketing department at FSUE "Pravoberezhny" could lead to the increasing of the revenue of the enterprise and the calculations prove the feasibility of the project for its creation. The modernization of the logo of FSUE "Pravoberezhny" is suggested
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IMPROVEMENT OF STRATEGIC PLANNING IN COMMERCE RETAILERS
DescriptionIn the article, we have proved the control mechanism to implement the strategic plan for the development of retail trade. Designed to study the methodological approach to the rational allocation of effort managers, it can reduce the degree of conflict between them, and thus more effectively use their personal intellectual resources
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STATUS AND DEVELOPMENT TRENDS OF THE RUSSIAN INVESTMENT MARKET
DescriptionThe factors influencing the sources and the methods of financing investment projects are described: goals, technological features of business, cycles of internal and external financial flows, the general situation on the market, types of risks and methods of managing them, the level of an investor's competence. The classification of sources of financing of investment projects is indicated according to own and attracted, internal and external characteristics. We have reflected the composition of: – own sources of financing: net profit of an economic entity; depreciation deductions; charity donations and other contributions; funds received from insurance companies; other savings – attracted funds: state, budget, debt, bank, venture financing of investment projects. The list of sources of financing on internal and external sources of financing of investment projects is given: 1. Internal own resources: financial and material reserves of the company in the form of special funds, accounts or assets under special management status; Financial assets that make up the depreciation fund of deductions for the reproduction of the capital base. 2. External investment resources: credit resources; issuing assets; cession of a part or share of ownership, decision–making, control over certain business processes; intellectual resources; tax preferences (vacations); public fund–raising (such as projects based on the use of the «crowd funding» system). The volume of direct foreign investments in the Russian Federation from 2006 to 2016 has been analyzed. The modern factors and the reasons influencing investment activity in the Russian economy are noted. Prospects for the development of the Russian economy until 2030 are considered
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THE STATE OF THE POULTRY PRODUCTION MARKET IN THE KRASNODAR REGION
DescriptionThe article presents the results of the marketing research of consumers and consumer preferences that affect the formation of the market of poultry products in the Krasnodar region. We have shown a composition of market participants of poultry products: agricultural organizations, private households, small farms; trade and procurement enterprises and their associations, consumers' organizations; processing plants; enterprises and organizations of industrial infrastructure (production and technical, combined feed, transport, construction, and others); organization of the market infrastructure (credit, marketing audit, insurance, wholesale and retail, information and commercial centers, exchanges, wholesale markets, other forming distribution and logistics system). Using the results of market segmentation, companies can choose the strategy of marketing to different segments of the market (the choice between a differentiated approach to the segment and to the adaptation of products to each of them and one for global sales, taking into account the needs of all segments), or focus only on any particular segment. Segment structure of the market of poultry products is a division of the demand segment of the domestic market; at the same time, the sectors of the market dictate poultry enterprises how to prioritize areas of their activities. Competitive advantages of poultry organizations appear in the case of presenting customers high requirements for poultry products. We characterize the approaches to the choice for the producers on their own market niche
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TRENDS IN POULTRY PRODUCTION IN THE RUSSIAN FEDERATION
DescriptionThe article examines the factors, which influence the formation of the market of poultry production. Agricultrual producers have developed diversified business channels, which depend on the nature of the economic interests of the owners of farms, local market conjuncture, the level of development of its own product processing and logistics structures. The growing share of imports has created a tangible threat to food security and the increasing dependence of megalopolises and big cities on import, in addition long-term relationaships have been destroyed within the existing socialist system, increased prices disparity. Only at the beginning of the 21st century Russian poultry industry started to get rid of the consequences of liberal market reforms. In many ways, the development of industry were contributed by the realization of the priority national project «Development of agriculture» and by the State program of development of agriculture and regulation of markets for agricultural products, raw materials and food for 2008-2012. However, the modernization of poultry subcomplex was mainly catching and accompanied by increasing dependence on imports cross, equipment, premixes and feed. Poultry organizations have high debt on loans, subsidies for reimbursement of the cost of interest com unevenly, putting poultry farms in a disastrous situation. In 2014, Russia has 21 region – poultry donor (where the volume of domestic production exceeds consumption) and 61 recipient regions (where the volume of domestic production is less than consumption)
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THE ORETICAL ASPECTS OF INNOVATION IN POULTRY
DescriptionThe article presents an analysis of the theoretical and conceptual foundations of innovation and innovation activities. The study revealed the following classification features of innovations: scope, object, cause of beginnings, stages of STA, which resulted in the innovation, the degree of intensity, the depth of changes, novelty, the pace of innovation realization, the scale of innovation, a place in the enterprise, productivity, innovation effectiveness, nature of the need. The final result of innovation is not only to get economic but also scientific and technological, social, ecological and other effects. The innovation process in poultry is turned directly to the introduction of new ideas on the stages of production. Poultry farming is a dynamic, growing sector of the domestic agricultural complex, the most precocious branch of livestock, characterized by high production efficiency. The cost-effectiveness of producers’ innovation is reflected by net discount profit, profitability index, the period of payback discounted costs and internal rate of return of the project. It was found that one of the most pressing issues arising at the moment is the presence of international competition. It is necessary to solve a number of problems related to the improvement of product quality, effectiveness increase of applied technologies, favorable veterinary conditions on poultry farms. In the period of introduction of innovation technologies in the poultry it is necessary to prepare promptly the personnel which will be working with the new equipment and new technologies
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QUALITY CONTROL OF FEED AND INCENTIVES IN FEED PRODUCTION
DescriptionIn the article, the approach to the organization of quality management in an agricultural feed company, as well as areas for improvement of substantiated incentive in feed production is presented
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COMPETITIVENESS MANAGEMENT OF JUICE PRODUCERS IN THE SOUTH FEDERAL DISTRICT
DescriptionThis report presents the dynamics, factors and trends in the industry of juices and juice products in the Southern Federal District, Russia. Producing companies in juice industry and juice production, located in Southern Federal District are characterized. The status of the participating organizations of the exhibition "PRODEXPO-2015" is investigated. Processes of strategic management of competitiveness of factories for bottling juice are studied. The problems of organizing the strategic management of competitiveness of the organizations at the micro and macro level are identified. Activities of the “Russian Union of Juice Producers" are analyzed. Also we present guides about development of management of competitiveness of manufacturers of juices and juice products in Southern Federal District, adapted to the present economic reality in the structural component of the food industry in the region. They include: expansion of the authority of the Russian Union of Juice Producers (RUJP); organization of a national competition for producers of juice products in Russian Federation (designed position, its mechanism and the symbol Award); realization of a continuous modernization of the product line, which is reduced to a systematic assortment management