№ 119(5), May, 2016
Public date: 31.05.2016
Archive of journal: Articles count 97, 232 kb
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TO THE QUESTION OF THE TYPOLOGY OF MEDIA DISCOURSE
10.00.00 Philological sciences
DescriptionThe article deals with the typology of media discourse, we have also studied the mechanisms of impact on the audience, identifying and analyzing the linguistic and paralinguistic means of influence on the examples of certain types of discourse: insincere, political, ritual, religious, advertising, including media discourse. The author of this research proposes to consider the definition of a variety of Russian and foreign linguists, pointing out that the concept "of the mass media discourse" refers to the problematic field of mass communication as a process of information exchange between all the actors of society, aimed at shaping public opinion about socially significant piece of social life. Mass communication as a kind of verbal activity "is due to the social process in which the function is updated using a variety of communication tools and channels." As a source of social and mass communication, we highlight a social institution or "collegiate sender", producing a total of texts a certain type of consciousness and the installation for a particular type of pragmatism - the goals and aspirations of expectations. Recipient of the mass media messages is a broad mass audience, it is not homogeneous, and so the text of the mass media should be clear to the mass consumer
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Description
Increasing of tea production in the foothills of Adygea should be based on potential soil properties suitable for tea plant. The goal was achieved using modern methods of soil evaluation of tea plantations. The evaluation criteria were the following agrochemical and agro indicators: soil acidity (pH KCl); hydrolytic acidity; the sum of exchangeable bases; bases saturation; granulometric composition. It was found that the soil under tea plantation in Adygeya classifies as brown forest poorly unsaturated with the level of potential fertility rated as satisfactory (bonitet rating 40-60). However, the low supply of nutrients in the layer 0-40 cm: phosphorus (19,04 ± 2,42 mg / 100 g soil), potassium (17,70 ± 1,60 mg / 100 g soil) and a sufficiently high degree of saturation of soil bases in the layer of 50- 100 cm (67,10 ± 11,67%) in combination with a soil moisture deficit determine their low productivity of 16,0 ± 5,0 kg / ha, whereas their potential productivity of 30-50 t / ha. The development of scientifically grounded, targeted ameliorative and agro-technical measures (irrigation, nutrition systems using physiologically acidic forms of nitrogen and potash fertilizers that reduce the degree of saturation of the soil bases) will help to increase the effective soil fertility and allow the tea plants reach its biological potential and achieve predicted productivity in Adygea region
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Description
N. M. Sokolov was the chief architect of Rostov-on-Don city and as well as the author of the concept of architectural preferences continuity of a "brick style" at the end of XIX- beginning XX centuries that is presented in the article. The author assumes that the creative method of the architect was affected by the childhood and youth when he lived in Baltic and the beginning of architectural and art activity of the master taking place in Riga. The author investigates the architectural development of the Baltic region, taking in attention that the value of N. M. Sokolov’s architectural creations has deep roots hidden in the development of architectural tradition of Baltic and in particular Riga where the master of a neogothic style of Rostov was born. The author reveals the main distinctive features of the Baltic architecture, the Gothic principle formation in the Baltic in terms of development of cities and cult sights of Riga and their transformation from the late Gothic into mannerism and neogothic style, the influence of cult Lutheran tradition on cult orthodox architecture. The author also considers construction materials of cult architecture, local design features of architecture of the Latvian people. The concepts "northern gothic style", "brick style" are revealed from the point of view of development of a Gothic form and influence of Medieval architecture on N. M. Sokolov's creativity
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INVESTIGATION OF ASCORBIC ACID ADSORPTION ON KSMG SILICA GEL
DescriptionThe article studies adsorption of ascorbic acid on KSMG silicagel. The experimental results, the basic thermodynamic characteristics of ascorbic acid adsorption on oxide silicon have been used for treatment of adsorption mechanism of ascorbic acid on silica KSMG. Results of the study ascorbic acid adsorption on silica gel KSMG may be used for further identification of it in the various objects
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THEMES AND MOTIVES OF ORNAMENT FOLK EMBROIDERY IN THE RUSSIAN NORTH IN XVIII CENTURY
DescriptionThe article discloses a feature of graphic ornamental motives of embroidery in clothing and household decoration, typical for the North-West region of Russia in the XVIII century. The semiotic status of the Russian clothing and household decorations with decorative ornaments embroidery with figurative ornamental motives as a group of functionally related items have remained very high, having both utilitarian and sign pragmatics for millennia. Despite the sociohistorical processes, changing the external shape of the suit, the symbolism of embroidery patterns remained unchanged and continued to exist until the twentieth century. In connection with the political events, readier subjects and fine motives can be traced in the Russian folk embroidery due to the resettlement of Novgorod in the XV century. This is the way from Novgorod to Arkhangelsk and the path from Veliky Novgorod to Vologda where Novgorod settled, keeping their culture. It is proved, that there is a correlation between the zoomorphic pendants, amulets female ornaments of the tenth century and plot embroidered with iconic ornamental motives of the North-West region of Russia. People piously observed the laws of their fathers and grandfathers. The embroidery from generation to generation has been portraying images of ancient mythology. The most common images in the northern Russian embroidery were the goddess of Mokos, Rozhanitsy, birds, horses, moose, deer, and wild animals and plants, depicted in subject compositions. The zoomorphic motives are also the images of flying dragons, symbolizing lightning, they are often found in Russian folk tales. Fire Dragon was considered the protector of property and fire. The people’s attitude to fire was special: it was called "You sir, the King-fire", and it was regards’ a god. One of the main roles in the embroidery is given to the technical side. Counted Russian embroidery stitches do not only recreate the image, but also express its essence
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EXPERIMENTAL RESEARCH AND MODELING OF PACLOBUTRAZOL MIGRATION IN SOIL
04.00.00 Geological-mineralogical sciences
DescriptionIn this study, we have investigated the migration of paclobutrazol in the sod-podzolics soils. The migration of pesticide was restricted with 5 cm in the field study. Paclobutrazol was found in 11 days after application in the lysimeter’s water samples, though the pesticide is moderately mobile. The lysimeter study showed that the risk of ground water contamination would exist if application of paclobutrazol was on the sod-podzolics medium loamy soils. The modeling by PEARL 4.4.4 and MACRO 5.2 simulated the migration of paclobutrazol until 18 cm in the soil. MACRO was able to predict the leaching of pesticide. The simulated paclobutrazol losses by leaching were consistently lower than the observed
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19.00.00 Psychological sciences
DescriptionThe article surveys the process of psychological separation from parents in the student's age. Relevance of the research topic is connected with the existing problems in the modern student environment, which include the general trends of the late maturation in adolescents (infantilization): extension of childhood, low achievement motivation, the lack of desire for selfdevelopment, unwillingness to take responsibility for their own lives. The importance of the theme is emphasized by a number of age problems. Without solving these problems, individual development is almost impossible. The authors give the analysis of the theoretical concepts of separation problems in the domestic and foreign psychology, examine the concept of separation in the context of different approaches to its study. Based on the research, the definition of separation is formulated. Separation individuation processes are discussed in the psychoanalytic direction, through the family system therapy, the study of the level of intergenerational relations in the dichotomy of "proximity - gap", the establishment of the sovereignty of the individual, the formation of psychological space. On the basis of the theoretical analysis the authors categorize the types of separation as contradictory or ambivalent, successful, crisis, conflict categorization and give the characteristics of each type and its impact on the resolution of the separation conflict