Kaliningrad State Technical University
Author list of organization
List of articles written by the authors of the organization
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Description
Producers and consumers in the system of the operating social and economic relations as a complete object with steady interests for an introduction of innovations are considered. The concept of the “innovation” of market subjects which reflects the features of scientific, technical and production potential of the producer and qualitatively changing needs of the consumer is considered; on the one hand, it characterizes the internal innovative abilities of the founder and the producer of the goods, and with another - changing motivational installations and requirements to nature of consumption of the offered goods and services from their user
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INNOVATIVE TOOLS OF BUSINESS MANAGEMENT BASED ON PRINCIPLES OF MARKETING
DescriptionWith increase in mobility of an environment that is characteristic for modern economic conditions, the stable and rigid control system becomes insufficiently effective. The aspects of development of the organizational and economic mechanism of business management based on management-marketing principles are considered. Definitions of concepts of “marketing management”, “mechanism of marketing management” are given
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THE INFLUENCE OF RECIPES COMPONENTS IN FORMED PRESERVES ON THEIR REOLOGICAL PROPERTIES
DescriptionThe investigation results in influence of recipes components of different kinds minces on their structurally-mechanical properties are presented