name
Serbinovskiy Boris Yuryevich
Scholastic degree
•
Academic rank
professor
Honorary rank
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Organization, job position
• South Federal University
кафедра экономики и менеджмента Педагогического института ЮФУ
Заведующий кафедрой
Research interests
экономика отрасли и предприятия, управление предприятием, организация производства, экономическая теория, математические и инструментальные методы экономики.
Web site url
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Current rating (overall rating of articles)
0
TOP5 co-authors
Articles count: 27
Сформировать список работ, опубликованных в Научном журнале КубГАУ
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Description
There are given the results of research of a brand of modern university, features of development of marketing politics of high school, their role in formation of modern economy. The article might be useful for marketers, economists, managers and other specialists, which are engaged in resolving of branding problems, marketing communications, marketing, modern education
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Description
The results of theoretical analysis and application development of the marketing concept that underlies the market policy of the university, determining the direction and content of the education services, creating opportunities and conditions for self-learners and graduates are given. Special attention is paid to the marketing of education services and self-employment of graduates, focused on high technology and scientific capacity production, as potential innovators of Russian economy modernization, which is to acquire the features of new economy and knowledge economy. The article can be useful for economists and technical specialists dealing with the problem of increasing the efficiency of educational institutions, employment of graduates and development of self-employment
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MARKETING OF KNOWLEDGE ECONOMY AND KNOWLEDGE MARKETING. PART 1
DescriptionThe article presents the results of analysis of assumptions, reasons and sources of selection and formation of marketing knowledge as the field of marketing with a specific object and subject of research. It is shown, that the theoretical and methodological basis of marketing requires a complement to the development of innovative marketing methods, models, instruments and mechanisms, allowing to solve the problems and tasks of formation and development of the economy and the knowledge society
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CONCEPTUAL PROVISIONS OF MAKING A NEW SYSTEM TRANSPORT AND ROAD COMPLEX MODEL
DescriptionThe results of existing system models of Transport and Road Complex (TRC) are given and the necessity to overcome their incompleteness is substantiated making use of elements reflecting their social and economic origin as well as the influence of developing infrastructure of TRC, with many services provided and consumed in public and private sectors of economy. The article can be useful for economists and technical specialists tackling the problems of TRC development, its management, administration and road traffic safety
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Description
The results of the research of innovative self-employment functions realized in the labor market and in the economy are given, the choice algorithm of the effective process and structural variant of realization of private functions of innovative self employment are proposed. The article can be useful for economists and technical specialists dealing with the problem solution of self-employment
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Description
The results of the research of innovative self-employment functions realized in the labor market and in the economy are given, the choice algorithm of effective process and structural variant of realization of private functions of innovative self employment are proposed. The article can be useful for economists and technical specialists dealing with the problem solution of self-employment