№ 114(10), December, 2015
Public date: 30.12.2015
Archive of journal: Articles count 111, 292 kb
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CLIP THINKING PHENOMENON THROUGH A PRISM OF GERBERT MARCUSE’S “ONEDIMENSIONAL MAN”
DescriptionClip thinking phenomenon analysis is considered through a comparison to a theory of one-dimensional man by outstanding representative of Frankfurt school of social research Herbert Marcuse. Approaches to definition for clip thinking phenomenon and indication its reasons are conducted. Although this phenomenon was defined and presented more than 20 years ago by philosopher F. Girenok, descent reasons and impact apparatus of clip thinking were described earlier by Gerbert Marcuse within ‘one-dimensional man’ theory. Philosopher contemplates modern industrial society as never-ending consumer system, its aims of own life support predetermined a formation of new type man which represents mass society by ability of living according to “correct” social attitudes. The man’s life should be brought under control of constant consumer process. Any exertions of individuality or public point of view deviations should be eliminated. These things are executed by means of mass media indoctrination and appropriate ideas implementation. However every man is still able to think critically and his vision of world comprehension may be quite full due to cultural environment accessory even in spite of one-sided perception prism
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01.00.00 Physical-mathematical sciences
DescriptionMicro and nanofluidics are the new multidisciplinary sciences. One of the tasks of which is creation and management of flow of fluid in the thin channels size of a few nano- or micrometer which exposed the external electric field, where the walls are the ion exchange membrane. Electroosmosis (electroconvection) plays an important role in these tasks. A large number of articless were devoted to electroosmosis. One of the first, Dukhin S.S., Mishchuk N.A. and Rubinstein I. gave a theoretical explanation of the overlimiting current by electroosmosis. They used two-dimensional Stokes equation to calculate the flow of the electrolyte, and one-dimensional equations of Nernst-Planck and Poisson to calculate the electric power. These researches have multiple limitations because of the computational complexity the mathematical simulation. Thus, there is an actual problem of the asymptotic solution of boundary value problems for the two-dimensional systems of equations of NernstPlanck and Poisson without these restrictions. These researches we derived in simplified models of electroosmosis in galvanic dynamical mode using the decomposition method. We have created a hierarchical system of two-dimensional mathematical models of ion transport of salt and electroosmosis in micro- and nanochannels formed by selective ion-exchange membranes
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01.00.00 Physical-mathematical sciences
DescriptionThe article by continues the cycle of their studies related to the formulation and development of methods of constructing non-negative solutions of inverse problems of balance models (in this case, the model of world trade). Method of constructing nonnegative solutions of the studied inverse problems is developed. This technique is based on the following scheme of the solution. Initially we convinced of a correct formulation of the direct problem, then of the solvability of the inverse. Further, by specified tabular solutions of the direct problem, a system of algebraic equations containing the unknown, the estimated parameters of the studied model is built. Then the inverse problem reduces to solving the following quadratic programming, the solution of which is determined in MS Excel. The theoretical material is accompanied by solution of specific example, using statistical data of the Karachay-Cherkess Republic that shows how actually in practice it is possible to solve the inverse problem, i.e. to organize a process of balanced trade of the Karachay-Cherkess Republic with each of the subjects of Noth – Caucasion Federal District. Found the non-negative elements of a matrix, by which we can judge what proportion of national income, y, the subject has to spend on the purchase of goods in the Karachay-Cherkess Republic, to trade between this pair was balanced. So, the inverse problem posed in relation to the trading countries, it is possible to put and solve the following method and to trade between the subjects of one country
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THE CHARACTERISTICS OF LOVE COMMUNICATION AND GENRE GENESIS RESEARCH TOPOS
10.00.00 Philological sciences
DescriptionThe article considers the definition of love communication. In addition, the specific features analysis of love communication is carried out. The article deals with communication genres and differences in content
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FINANCIAL SECURITY OF COMMERCIAL BANKS: CRITERIA AND INDICATORS
DescriptionThe financial security of a commercial bank is a set of stages of financial security for a single commercial bank at a certain period. The financial security is interrelated and therefore establishes a system of indicators of threats to financial security banks. These indicators in the financial security of commercial banks have to meet the requirements of the system, which means they should reflect the main areas of activity of commercial banks and be related to their processes of development. The system of indicators reflects the main areas of occurrence of internal and external threats to the financial security of commercial banks. The system of indicators from external threats contains indicators on federal and regional levels; the system of indicators of internal threats developed for the structural elements of credit and financial security, and reflects all aspects of the activities of commercial banks. The indicator system provides the threshold values of each indicator for the internal and external threats separately; they give marks in the calculation of the financial security of commercial banks. The threshold values reflect the dynamics of the activities and development of commercial banks and therefore change over time. In this regard, the development and improvement of the activities of commercial banks, thresholds of indicators should be reviewed. The system of indicators allows having a comprehensive evaluation of the financial security of commercial banks from external and internal threats
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MANAGEMENT OF ECOLOGIZATION OF AGRICULTURAL BUSINESS
DescriptionIn modern conditions, an important task is to ensure food independence of Russia. This is due to the need of acceleration the import substitution in terms of the current foreign trade policy of the country. In this context, a priority task for managers of the agricultural sector is to increase profitability of agricultural production, taking into account compliance with its greening. The questions of improving the management of agricultural business through its transition to an innovative path of development, including the greening of nature are investigated in this article. We have investigated the concept of "agribusiness" in terms of its economic content. In addition, the main components of this category considered and described in the article. The article presents an analysis of the main results of environmental protection and the most important indicators of environmental management. We have shown the assessment of the dynamics of production and economic indicators of agribusiness management and ecologization and their relationship. On the basis of this study, we have made the conclusions about the need to reform the control system of agricultural production by using innovative mechanisms. Which, in turn, is possible using the four main directions of scientific and technical progress, including biological innovations, tools of technical progress, innovative approaches to the development of energy resources and the organizational and economic innovation
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COMPETITIVENESS MANAGEMENT OF JUICE PRODUCERS IN THE SOUTH FEDERAL DISTRICT
DescriptionThis report presents the dynamics, factors and trends in the industry of juices and juice products in the Southern Federal District, Russia. Producing companies in juice industry and juice production, located in Southern Federal District are characterized. The status of the participating organizations of the exhibition "PRODEXPO-2015" is investigated. Processes of strategic management of competitiveness of factories for bottling juice are studied. The problems of organizing the strategic management of competitiveness of the organizations at the micro and macro level are identified. Activities of the “Russian Union of Juice Producers" are analyzed. Also we present guides about development of management of competitiveness of manufacturers of juices and juice products in Southern Federal District, adapted to the present economic reality in the structural component of the food industry in the region. They include: expansion of the authority of the Russian Union of Juice Producers (RUJP); organization of a national competition for producers of juice products in Russian Federation (designed position, its mechanism and the symbol Award); realization of a continuous modernization of the product line, which is reduced to a systematic assortment management
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CONTROL OF MEDIUM MOVEMENTS OF ULTRA PRECISE DC ELECTRIC DRIVE WITH ELASTIC SHAFTING
DescriptionControl of the movement and positioning are the most intensive tasks of automatic control and regulation. However, these problems must be solved in the automation objects such as assembly and production lines, manufacturing machines, conveyors, hoisting machines, packaging machines, filling lines for liquids, metal-working machines. One problem lies in the fact that all the real drives are connected to the actuators with not perfectly tough shafting, but has some elasticity. This leads to the difficulty of motion of the executive body of the drive automatic control systems which consists of signal source generating signal due optimum speed diagrams for medium movements of electric drive’s actuating device and automatic regulation system, which allows to work out optimum speed diagrams for medium movements of electric drive’s actuating device with ultra-precision. In this article were developed optimum speed diagram for medium movements of ultra-precise electric drive with elastic shafting. Were identified all parameters of diagrams and its range of existence. Also developed device for generating the optimum speed diagram for medium movements of ultra-precise electric drive with elastic shafting. Implementation of the proposed hardware software complex will significantly improve the accuracy of motion actuators of various ultra- precise DC drives
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IMPROVEMENT OF SMALL BUSINESS CREDIT IN RUSSIA
DescriptionSmall business is the basis for the development of the national economy, providing 60% of revenues in foreign countries. In Russia, this sector is developing slowly due to lack of funding. In connection with the development of small business, lending is growing in popularity in this sphere. The state develops a variety of programs to support small businesses in the form of public and private lending institutions, venture capital funds, credit unions. However, the volume of lending to small business remains relatively low, due to mistrust of banks and credit organizations in the sphere of small business. Nevertheless, it is here, according to statistics, the debt on loans is only 1.5% of the total. The article describes the features of small business lending, it analyzes the dynamics of the volume of loans granted, and the amount of debt, identifies main obstacles to obtaining loans to entrepreneurs, gives the analysis of credit conditions of small business in Russia and Germany. The problem of credit was considered from two perspectives: from the perspective of credit institutions and the banks themselves. We have developed measures to improve credit conditions, which must take into account not only credit institutions but also the state. It is necessary to provide tax incentives, encouraging the establishment and development of insurance business associations, to support the creation of specialized banks lending to small businesses, the development of cooperation of small and large banks to increase bank lending and reduce credit risks
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TRENDS OF MODERN INFORMATION TECHNOLOGIES AND APPROACHES TO ENGINEERING
DescriptionThe article analyzes trends of the modern information technologies and approaches to engineering. Information technologies are effective in all areas and fields of activity; they provide steady growth rates, increasing competitiveness of the organizations