№ 120(6), June, 2016
Public date: 30.06.2016
Archive of journal: Articles count 112, 299 kb
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THE AUTOMATED SUBSYSTEM FOR ADVERTISING BUDGET PLANNING
DescriptionThe article describes the structure, the algorithm and the example of using of an automated subsystem for advertising campaign budget planning. This subsystem enables automated distribution of funds allocated for the advertising budget, by types and items of promotional activities, taking into account the effectiveness of a particular kind of advertising, as well as the seasonal changes on individual expenses items. The article substantiates the relevance and the need for the development and testing of the subsystem described by the example of "Kairos" Ltd
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Description
The article describes the structure and the example of using automated subsystems, which can be used in telecommunication companies for the most efficient process of automation of office staff related to budget planning, which includes monitoring and planning of incomes, earned whereby customers of various branches and segments. After analyzing the business processes of the research object - groups of operational planning of the Stavropol branch, as well as the evaluation of existing approaches to solving the problem of income planning, it was concluded that it’s necessary to develop an automated subsystem. According to the instructions of the corporate center, while planning the budget, the staff must use a technique of planning and control of budget revenues, implying a partition total planned revenue for each branch income from different segments, followed by separation of each group income by services and articles, as well as a formulation of the work plans for managers who deals with large and small customers. The results can also be used to make recommendations on the formulation of individual plans for sale-managers, on further areas of cooperation with customers, the MRB and the CC based on the analysis and evaluation of divisions of the organization’s KPI