24.00.00 Culturology
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CULTURE AS A COMPONENT OF SOCIO-CULTURAL REALITY
DescriptionThe article reveals the peculiarities of culture as a component of socio-cultural reality. The author’s definition of the notion “culture” is presented. Major socio-cultural function of culture participating in actualization of spiritual and social potential of mankind is identified. General and particular transformation vectors for modern culture are considered
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THE ROLE OF NATIONAL CONSCIOUSNESS IN THE FORMATION OF CULTURAL SELFIDENTITY
DescriptionThe article deals with the role of national consciousness in the establishment of cultural selfidentity. The description of the above-mentioned concepts is based on structural and dynamic aspects, which as a whole give rise to the complex scientific attitude towards the determination of sources and factors of the mutual influence of national and cultural issues in self-identification
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DESIGN IN ACTUAL ADVERTISING DISCOURSE: SOCIAL AND CULTUREL MEANING AND FUNCTIONS
DescriptionThe article is devoted to the theoretical coverage of the actual system of modern humanitarian knowledge of design concepts and advertising discourse. Design theory and the concept of advertising discourse are considered in relation to the area of advertising communications, in terms of design technology. The article also gives definitions of the concepts of "design", "advertising discourse." It is concluded that the application of the theory of design and advertising discourse mastering concepts help to understand the mechanism of transmission of cultural meanings through its own figurative and graphic design tools
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DICHOTOMY OF THE IMAGES OF SUPERHEROES AND SUPERVILLAINS IN AMERICAN COMICS
DescriptionThe article examines the dichotomy of the images оf Alien/Another. Having considered the main points in understanding of this phenomenon, the author analyses the phenomenon of Alien/Another on the example of the images of superheroes/supervillains, identifies the dominant features in the images and proves the dichotomous relationship between them by using mathematical and statistical methods. On the basis of the study the author proposes the use of old mathematical methods in the new field of activity, in the specific case when working with an array of data, including artistic and cultural imagery
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BALMONT - A CHILD OF DOSTOEVSKY’S EPOCH
DescriptionWhat connection is more stable: Balmont and Nietzsche or Balmont and Dostoevsky? Finding some similarities of childhood motives in the works of Balmont and Dostoevsky, the author of the article shows that Balmont glorifies the childhood of the child of God, perceiving him as " the first word ", etymon of human life and personality, deprived of any subjective description appearing in the primordial, - paradisial - content and spontaneity. In this "guarding genius" of Dostoevsky became a support for a prominent poet whose faith gave amazingly generous harvest in 20-s, when reference to Dostoevsky became permanent
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SOCIOCULTURAL PROJECTS OF DM. MEREZHKOVSKY AND I. ILYIN
DescriptionThe article is devoted to utopian projects of Dm. Merezhkovsky «The Third Kingdom» and I. Ilyin «The Russian Idea». The methodological basis of the study is a phenomenological concept of «life-world». The utopia considered in the present paper as a phenomenon of sociocultural reality, including the characteristic features of the civilization on the basis of which it is formed. Projects directed to the synthesis of religion and culture through spiritual rebirth of man. The specificity of utopias is revealed – spirituality and metaphysics, which allowed to define them as sociocultural projects
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THE VALUES OF THE ART OF RUSSIAN EMBROIDERY IN THE FOLK CULTURE AS A SOCIO-CULTURAL PHENOMENON
DescriptionA study of the Russian costume and household items was carried out. It is proved that folk art of embroidery has deep artistic and craft traditions and historical roots and is a special socio-cultural type of folk culture. The ornaments were one of the characteristic features of Russian clothing, its technical techniques of embroidery, specific ornamental motifs and colors, which determine its originality, being, as it were, a passport of culture, its historical path, intercultural and interethnic ties. It is determined that decorative decoration with embroidery of costume complexes, related to archaism, is the value of Russian folk culture at historical stages as universal values. The nature and quantity of embroidery, even the semantic meaning of ornamental patterns, depended on the expediency, characteristic of folk clothes, on reasons of economy, age and local differences, and various customs in accordance with which clothes were used. Images of ancient Slavic mythology came into folk embroidery and lived there for centuries not by chance. They decorated clothes, towels, and ghosts, which had important ritual significance during folk festivals and traditional rituals. The people faithfully observed the laws of fathers and grandfathers, along with them, from generation to generation, images of ancient mythology also came. The implication of the research is that the history of every country entirely depends on the artifacts which bear global information about the epoch they were created
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PECULIARITIES OF CINEMATIC CREATIVITY OF N.V. GOGOL
DescriptionWe consider the particular manifestations of the movies in the Little Russian novels and works of St. Petersburg period of N.V. Gogol. Visuality, editor’s taste and changing of scenes are a manifestation of the creative manner of Gogol throughout the creative life, but we will focus on only two periods of his work
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MM AND NEW CONCEPTUAL FILLING OF IMAGE OF FEMALE BEAUTY IN MODERN POPULAR CULTURE
DescriptionThe article analyses the transformation of the concept of female beauty in modern popular culture. It is established that under the influence of MM features of commercialization of female beauty, its representation as a certain product which is the subject of sale became dominant in a new image
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THE ROLE OF PROGRESSIVE AND REGRESSIVE TRENDS IN THE SYSTEM OF MODERN DOMESTIC EDUCATION
DescriptionThe article is devoted to the actual problem of progressive and regressive tendencies of Russian education. Education is considered as a socio-cultural system of three levels. Discloses the concept of value of Russian education. The first level of the value of education is its state value. The second level of the value of education is called social values. The third level of the value of education is a personal value. Between the value of education and social values, there is a direct link. The term «higher education» in Russian culture has several meanings. In the first approach, higher education is the learning outcomes of the individual. This approach is called «formal». In the second approach, higher education is a process and the result of an educational and spiritual development of the individual. This approach is called the «cultural». The educational component of the education system is extremely important. However, in the modern Russian education the importance of the educational component is reduced. Such a trend could lead to a loss of traditional forms of culture. The current crisis was caused by the Russian education loss of moral values, traditions, ideas and norms in the educational system. Therefore, the modernization of the Russian education is necessary in view of the importance of his spiritual component