name
Serbinovskiy Boris Yuryevich
Scholastic degree
•
Academic rank
professor
Honorary rank
—
Organization, job position
• South Federal University
кафедра экономики и менеджмента Педагогического института ЮФУ
Заведующий кафедрой
Research interests
экономика отрасли и предприятия, управление предприятием, организация производства, экономическая теория, математические и инструментальные методы экономики.
Web site url
—
Current rating (overall rating of articles)
0
TOP5 co-authors
Articles count: 27
Сформировать список работ, опубликованных в Научном журнале КубГАУ
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Description
There are given the results of research of a brand of modern university, features of development of marketing politics of high school, their role in formation of modern economy. The article might be useful for marketers, economists, managers and other specialists, which are engaged in resolving of branding problems, marketing communications, marketing, modern education
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Description
The results of the state analysis and the capacity of the methodological research development, assessment and management of the employees’ effectiveness at the innovative process are given. There are offers including the adaptation of the methodological approaches to the new area of application and their common use at the employees’ effectiveness research. The new methodological approaches are presented to enlarge the research and management of the employees’ effectiveness capacity, so as to build new personnel management tools
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Description
The article gives the results of investigations and monitoring of labour productivity implemented at an enterprise and in the structure of its vertical integration. The article may be useful for economists and managers of enterprises, for technical specialists engaged in solving problems of labour productivity growth
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Description
The results of the research of innovative self-employment functions realized in the labor market and in the economy are given, the choice algorithm of effective process and structural variant of realization of private functions of innovative self employment are proposed. The article can be useful for economists and technical specialists dealing with the problem solution of self-employment
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19.00.00 Psychological sciences
DescriptionThe research results of the problem of using coaching technologies in realizing strategy “Life long Learning” are given, recommendations for introducing coaching technologies at different stages of education are conducted, new terms as “flexible and mobile adaptation of competence system of a personality”, “the effect of synergy of coaching technology” and “ communication coaching in network structures” are determined
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PSYCHOLOGICAL INSTRUMENTS AND ORGANIZATION PROBLEMS OF COACHING IN “LIFE LONG LEARNING” STRATEGIES
19.00.00 Psychological sciences
DescriptionThe research results of the problem of using coaching technologies in realizing the strategy of “Life long Learning” are given, recommendations for introducing coaching technologies at different stages of education are conducted, new terms as “flexible and mobile adaptation of competence system of a personality”, “the effect of synergy of coaching technology” and “ communication coaching in network structures” are determined
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Description
The results of theoretical analysis and application development of the marketing concept that underlies the market policy of the university, determining the direction and content of the education services, creating opportunities and conditions for self-learners and graduates are given. Special attention is paid to the marketing of education services and self-employment of graduates, focused on high technology and scientific capacity production, as potential innovators of Russian economy modernization, which is to acquire the features of new economy and knowledge economy. The article can be useful for economists and technical specialists dealing with the problem of increasing the efficiency of educational institutions, employment of graduates and development of self-employment
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Description
The results of development and practical realization of tools and mechanism of supplement of training system, retraining and extension course for qualified personnel of enterprises and organizations, focused on innovation economy are listed. The article may be useful for economists and other professionals, interested in the formation and development of company and staff competencies
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MARKETING OF KNOWLEDGE ECONOMY AND KNOWLEDGE MARKETING. PART 1
DescriptionThe article presents the results of analysis of assumptions, reasons and sources of selection and formation of marketing knowledge as the field of marketing with a specific object and subject of research. It is shown, that the theoretical and methodological basis of marketing requires a complement to the development of innovative marketing methods, models, instruments and mechanisms, allowing to solve the problems and tasks of formation and development of the economy and the knowledge society
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THE PROBLEMS AND PROSPECTS OF TOURIST DEVELOPMENT IN RUSSIA, ROSTOV AND KRASNODAR REGIONS. Part 1
DescriptionThe results of analysis of the state, the dynamics and problems of tourist development in Russia, Rostov and Krasnodar regions are notated, trends and prospects of tourist development are defined, and the recommendations of overcoming accumulated problems and contradictions are established