№ 114(10), December, 2015
Public date: 30.12.2015
Archive of journal: Articles count 111, 292 kb
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CLIP THINKING PHENOMENON THROUGH A PRISM OF GERBERT MARCUSE’S “ONEDIMENSIONAL MAN”
Description
Clip thinking phenomenon analysis is considered through a comparison to a theory of one-dimensional man by outstanding representative of Frankfurt school of social research Herbert Marcuse. Approaches to definition for clip thinking phenomenon and indication its reasons are conducted. Although this phenomenon was defined and presented more than 20 years ago by philosopher F. Girenok, descent reasons and impact apparatus of clip thinking were described earlier by Gerbert Marcuse within ‘one-dimensional man’ theory. Philosopher contemplates modern industrial society as never-ending consumer system, its aims of own life support predetermined a formation of new type man which represents mass society by ability of living according to “correct” social attitudes. The man’s life should be brought under control of constant consumer process. Any exertions of individuality or public point of view deviations should be eliminated. These things are executed by means of mass media indoctrination and appropriate ideas implementation. However every man is still able to think critically and his vision of world comprehension may be quite full due to cultural environment accessory even in spite of one-sided perception prism
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