Kuban State University
Author list of organization
List of articles written by the authors of the organization
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THE INFLUENCE OF TRANSNATIONAL BANKS ON THE FINANCIAL SYSTEM OF RUSSIA
DescriptionThe relevance of the topic is related to the fact that TNBs have a decisive influence on the development of the global economy and the restructuring of international economic relations, significantly accelerating the processes of globalization. The presented article details the consequences of the arrival of foreign transnational banks in the banking system of Russia. The analysis of the number of credit organizations with the participation of non-residents was carried out. The structure of credit institutions with foreign investments in Russia by the share of non-residents in their authorized capital is examined. The rating of banks with 100% participation of non-residents on the size of the authorized capital was compiled. State measures for regulating the activities of foreign banks are examined in detail. The problems of the development of the Russian banking system are revealed and a set of measures for its development is proposed
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EXCHANGE RATE MANAGEMENT SYSTEM AS A METHOD OF STIMULATION OF THE EURASIAN INTEGRATION
DescriptionThe article describes a system for managing the dynamics of national currencies exchange rates of the countries of the Eurasian Economic Union (EEU) in relation to the collective currency. The purpose of this method is achievement of equilibrium values of exchange rates and improvement of the state of trade balances of the countries of the EEU. The authors conclude that the application of the proposed system will lead to an increase in the interdependence of the dynamics of the exchange rates of the countries of the EEU. This will ensure preparation for further deepening of the intra-union integration
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Description
Requirements to instruments of diagnostics of external and internal environments of the organization are developed and proved in this article; comparative analysis of requirements is carried out, incompleteness of the analysis and its insufficient reliability are present, the problem of need of improvement of instruments of diagnostics is investigated, interaction model "the organization – the external environment" with emphasis on structurization of factors meso environment and on the integrated model of process of strategic management is offered, implementation of the procedure of expert poll in combination with estimates during the NDPESTEL –, SNW - SWOT – and VRIO analysis, and also development of the automation equipment which are used in the interactive mode are offered
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Description
The article points to the fact that the structurization of the meso-environment has debatable character, and instruments of its investigating are not developed. Because of this reason the following hypothesis of a research is formulated: basis system approach which is connected with expert approach, with methods of processing of diverse qualitative information and transition to measurement of factors in metric system in items of information in bits determines objectivity of the analysis and increases of reliability of a research of the external environment of corporation. The offered model structure of the meso-environment contains: regional legislation, specifics of regional economy, regional community and human capital, regional resources, regional communication environment, features of regional commodity market and services, infrastructure of the regional market, development of small business, etc. Features of its investigating are considered. The method of MesoOT analysis of the regional environment is offered. Application of numerical score of factors and involvement of experts to its development during the analysis is proved. The need to develop of the scale for measuring of diverse regional factors in information units using the well-known intellectual system "Eidos-X ++" is discussed in this article. The version of the analysis of the regional environment (meso-environment) is developed and presented in matrix form of MesoOT analysis in the adapted structure of "researches" to features of the agrarian and industrial region
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Description
Currently, with the support of the Krasnodar region administration, the task of returning the Cossack way of life in the territory of Kuban is being solved. In these conditions, features of honor, dignity and business reputation of Cossacks of the Kuban Cossack army as objects of the civil protection legal relationship on their judicial protection from defamation, considered in the article, become very relevant. It is suggested in defamatory litigation to leave the stereotyped, based on the same for all understanding of these immaterial benefits, to take into account their characteristics for the different groups of population, including Cossacks of the Kuban Cossack army
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Description
The rapidly developing processes in global information development of our society have had a significant impact on education. Recently, in agricultural and other universities the amount of generated and processed pedagogical information has dramatically increased. Spontaneously and purposefully, electronic databases of educational information and educational portals have been created. All these works require a significant investment of time and effort of the teaching staff (PPP) of higher education institutions and a large number of technical experts in the field of information technology; they also require appropriate computer and communications equipment. All this is already an accomplished fact. On the other hand, the question arises about the degree of meaningfulness and expediency of certain aspects of this process in the form in which it is actually carried out, and evaluation of its impact on the mission of the University in General: "Training high-quality professionals", in particular for the regional agro-industrial complex (AIC). Apparently, now this process develops spontaneously, and no one has planned it, considering on the one hand, the costs of various kinds on its implementation and on the other hand - ensuring its effectiveness in achieving the objectives and getting the intended desired results both in physical and valuable forms. The meaning and justification of this process can give only a substantial positive impact on improving the quality of education, and only when it has adequate and reasonable cost. For a reasoned response to these questions, the authors propose to apply the theory of reflexive management active objects, automated system-cognitive analysis (ASC-analysis), functional cost analysis (FCA) and the method of "Direct costing". A foundation for solving the problem: this is a great experience in teaching and research activities, a successful experience of the application of ASC-analysis and the FSA for personnel management; a software tool of ASC-analysis which is an intellectual system called "Eidos" (full open free access)
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Description
This article proposes an approach to teaching mathematics in high school, based on the application of application software packages, which is especially relevant in connection with attempts to transition in the upper grades to profile education, when the student chooses the direction of more in-depth study of subjects, based on his own inclinations. The substantiation of necessity of development of methodical positions and recommendations on use of packets of applied programs on lessons of mathematics in the senior classes of high school is given. The analysis of existing packages of applied programs for teaching mathematics in high school is carried out. During the research, packages used for solving mathematical problems are considered: MS ESCEL, STATISTICA, MATCAD. Known packages of applied programs are classified according to groups of applications in mathematics lessons. Approaches to the use of application packages in math lessons during the pedagogical experiment have been tested. The pedagogical experiment was conducted on the basis of the State Budget Professional Educational Institution of the Krasnodar Territory "Beloglinsky Agrarian Technical Technical School". The analysis of the results of approbation is carried out and recommendations are made on the application of application software packages in mathematics lessons in secondary schools
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SMM – PROMOTION OF A FOOTBALL CLUB AND INTERACTION WITH THE TARGET AUDIENCE THROUGH SOCIAL NETWORKS
22.00.00 Sociological sciences
DescriptionThe article is based on the goal - to show the importance of working with social networks as one of the main ways to promote the football club. Representation of a sports organization in this field plays a special role at the present stage of the development of information channels. Denial of active use of social networks in the formation of the brand of the football club, or insufficient positioning in the Internet space reduces the effectiveness of interaction with the target audience. This is especially noticeable in "communication" with the younger generation, which actively uses social networks as one of the main channels of communication and positioning. Promotion of a football club in a virtual environment is an important task, which is reflected in this article. A competent combination of work with social networks and the media allows solving many issues related to the positioning of the club's brand, strengthening its image. Active study of these issues allows us to understand the possibilities of using modern methods of SMM promotion of the football club better, which allows us to keep closer contact with the target audience, ready for dialogue and close interaction, which allows us to obtain both reputational and commercial benefits. Thus, the material presented is an opportunity to explore existing opportunities and new trends in the use of PR in the sports field, in football in particular
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NON-GOVERNMENTAL ORGANIZATIONS IN NATIONAL SECURITY STRATEGIES OF THE USA DURING 1991-2010
DescriptionThis article presents the results of the content analysis of the US National Security Strategies published in the period 1991-2010. The emphasis is on identifying the role of non-governmental organizations in building of the US political strategy, as well as considering the evolutionary path of NGOs during various presidential administrations of the United States. The conclusion is drawn that during the considered period nongovernmental organizations became an integral part of the US foreign policy doctrine. NGOs have become one of the most important instruments of the "soft power" of the United States, primarily with regard to the spread of democratic foundations and civil society. The results demonstrate the difference in approaches to the "soft power" between the democratic and republican administrations of the United States of America
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ABOUT EXPERIMENTAL OPPORTUNITIES OF DYNAMIC GEOMETRY SYSTEM CALLED GEOGEBRA
DescriptionThe article presents the possibilities of the GeoGebra dynamic geometry environment which can be used for conducting experimental research work. Computer experiment as a method of research serves to discover new knowledge, to test hypotheses, to involve students in the active process of learning new material. Freely-distributed GeoGebra's dynamic geometry environment which has a Russian version and a friendly interface that can be conveniently used both in classrooms and at home, is chosen as a computer technology for implementing a computer experiment. There are described possibilities of the tools used to implement the computer experiment. Among them are tools for detecting the metric and positional features of the object, obtaining information about the relationship between metric and positional features of objects, a parametrical task of changes of size, creation of experimental data tables. The experimental capabilities of the GeoGebra dynamic geometry environment are revealed by the examples of solving some elementary geometry problems about the simplest of polygons - a triangle that attracted the attention of both ancient scientists (Menelaus and others) and scientists who are closer to our time (Euler, Poncelet et al. ). Capabilities of the system for creating dynamic drawings, tables of experimental data and their application in conducting research work are demonstrated on the example of Menelaus' theorem presented in a more accessible form than in the textbook of geometry 10th -11th forms (authors L.S. Atanasyan, V. F. Butuzov, etc.)