Kuban State University
Author list of organization
List of articles written by the authors of the organization
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ADOPTION OF TERMS AND MEANINGS OF DANCE AS A VARIATION OF DERIVATION
10.00.00 Philological sciences
DescriptionThe article describes the process of adoption of dance vocabulary terms. Terms, language units, which reflect cultural peculiarities of a definite people, facts of ethnic contacts, social, economic and cultural connections between linguistic collectives are objects of adoption. Process of adoption is characteristic for every language, and in particular, for English language vocabulary. Adoption is fulfilled by the language carrier or by means of a language-source, or through translation of foreign text.
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MARKETING TRENDS IN THE ACTIVITY OF THE LARGE RETAILER «TANDER»
DescriptionThis article analyses the development of marketing trends of retail organizations in Russia. It discusses the role of retailers in satisfaction of consumer demands. Company «TANDER» and its performance is analyzed
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POLITPROSVET RABOTA of RKSM AMONG YOUTH UNDERGOING PRE – CONSCRIPTION MILITARY TRANING
DescriptionRole and place of RKSM in the process of youth education were given in the article. Methods used in work were cited.
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MEASURING OF COMPANY’S COMPETITIVE ADVANTAGES ON THE LOCAL MARKET OF PLASTIC WINDOWS
DescriptionThe results of the service quality measurement on the local market of plastic windows are reviewed in this paper. The quality of service is considered as competitive advantage. Mystery shopping method is reviewed. The system of service quality assessment has been developed
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10.00.00 Philological sciences
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CONTROLLING AS OPERATION TOOL FOR MANAGEMENT KNOWLEDGE IN CORPORATION
DescriptionThe content and structure of intellectual capital was analyzed and an integrated system of the corporation management, which includes segments of knowledge management and controlling, was considered in this article. Knowledge processing technique is considered
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HOW WE SEE YOU OR IMAGE OF ORGANI-ZATION BY THE EYES OF A CONSUMER
19.00.00 Psychological sciences
DescriptionResearch of commercial organizations images presentations forms in respondent conscience is presented in the article. Structural-content peculiarities of respondent presentations of relative number of commercial structures of Krasnodar are being studied.
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CLUSTER ANALYSIS OF THE FINANCIAL AND ECONOMIC CONDITION OF BUILDING BUSINESS BRANCH
DescriptionThe article is devoted to the use of methods of cluster analysis, such as multivariate statistical, indistinct and neuronet, for an estimation of financial and economic condition of middle and small enterprises of building branch of Krasnodar region, and also to revealing of the reasons and laws of occurrence and development of crisis at these enterprises
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COMPANY’S WEBSITE AS INFORMATION CONTROL TOOL
DescriptionAnalysis of website creation tools and full-function companies’ sites were carried out in this article. The main functions of sites and their progress trend are considered
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FACTOR ANALYSIS OF FINANCIAL RESULTS OF AGRICULTURAL PRODUCERS
DescriptionThe article discusses the "analysis and consideration of the final financial results of the organization" issues. This problem largely contributes to the factor analysis. Using factor analysis, we can assess any specific amount of earnings, which has been changed under the influence of factors. Models of factor analysis of financial results reveal the reasons for the decline of profit of the company and take prompt and effective economic management decisions. The article presents a model of factorial analysis of financial results of the financial statements based on materials of the agricultural companies of the Krasnodar Region