Kuban State University
Author list of organization
List of articles written by the authors of the organization
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01.00.00 Physical-mathematical sciences
DescriptionIn the article an effective system of an estimation of a financial and economic status of the factories of a building sector of Krasnodar region (Armavir district), based on use of methods of the multidimensional statistical analysis is introduced. The programmatic complex "FAP-stroi", including MS Excel plug-in, macros of «Statistica 6» and exterior processing of «1С: Enterprise 8» is built
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19.00.00 Psychological sciences
DescriptionStructural-intensional transformations of I-images of Home Ministry staff under influence of extreme conditions are considered in the article. Problems of analysis of different data by means of self-descriptiveness criteria use, realized in the universal cognitive analytical system “AIDOS” were solved in the described research.
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NEW FUNCTIONS OF STATE MANAGEMENT AND REGULATION OF CONDITIONS OF KNOWLEDGE ECONOMICS FORMING
DescriptionConception of development oh human capital & priority of its development is considered in this paper. Entity of integrated function of state in knowledge economics is discussed. Entities of different types of modernization are analyzed. The kernel of knowledge economics & catalyst of innovate development of state are universities – factories of new knowledge
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Description
The article examines the problems of evaluation of financial resources reproduction on the level of an enterprise. It describes different approaches to the evaluation of reproduction processes, the main criteria of enterprises’ stability of functioning.
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Description
This article is devoted to the biotechnological properties of the oil-degrading strain Rhodococcus erythropolis B2, which allow us to use microorganism B2 as a base of biopreparation: hydrocarbon- destructive potential, growth characteristics on the different media, producing phytohormones and biosurfactants, adhesive and floatation activity, and also laboratory and field tests
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IRONY AS A FOUNDATION OF THE NARRATIVE STRUCTURE IN THE GERMAN ROMANTIC LITERATURE
10.00.00 Philological sciences
DescriptionThe analysis of the narrative structure’s features in the German romantic literature has been reviewed in this article. Irony has been viewed as a particular tool of the author’s opinion realization and the polysemic text’s creation
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10.00.00 Philological sciences
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MANAGEMENT SYSTEM OF THE ORGANIZATION ON BASIS OF FOCUS-ON- STRATEGY CONCEPT
DescriptionIn this article the management system of the organization on the basis of the organization focused on strategy concept is considered, and the model of realization of the given concept is offered
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MODELS OF NEURONET INFLATION IN RUSSIA
01.00.00 Physical-mathematical sciences
DescriptionThe article’s conclusion is that for adequate and effective inflation modeling in Russia by means of modern neuronet technologies it is necessary to consider tendencies of economic development. For training and forecast, it is necessary to use only those periods of time within the limits of which identical economic tendencies work. The article uses modern tool means, such as neuronet, which is offered to technology, for approximation and forecasting of rates of inflation
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SMM – PROMOTION OF A FOOTBALL CLUB AND INTERACTION WITH THE TARGET AUDIENCE THROUGH SOCIAL NETWORKS
22.00.00 Sociological sciences
DescriptionThe article is based on the goal - to show the importance of working with social networks as one of the main ways to promote the football club. Representation of a sports organization in this field plays a special role at the present stage of the development of information channels. Denial of active use of social networks in the formation of the brand of the football club, or insufficient positioning in the Internet space reduces the effectiveness of interaction with the target audience. This is especially noticeable in "communication" with the younger generation, which actively uses social networks as one of the main channels of communication and positioning. Promotion of a football club in a virtual environment is an important task, which is reflected in this article. A competent combination of work with social networks and the media allows solving many issues related to the positioning of the club's brand, strengthening its image. Active study of these issues allows us to understand the possibilities of using modern methods of SMM promotion of the football club better, which allows us to keep closer contact with the target audience, ready for dialogue and close interaction, which allows us to obtain both reputational and commercial benefits. Thus, the material presented is an opportunity to explore existing opportunities and new trends in the use of PR in the sports field, in football in particular